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E-COMMERCE DIGITAL MARKETING MANAGER - PAID SOCIAL - BASKETBALL BRAND, Wakefield
Client:
House Of Fashion Associates
Location:
Wakefield, United Kingdom
Job Category:
Other
EU work permit required:
Yes
Job Views:
3
Posted:
04.06.2025
Expiry Date:
19.07.2025
Job Description:
The role is based in Central Manchester at the Head Office. The company is a D2C basketball brand, specifically the legendary AND1 basketball brand, which is making a comeback. We are seeking a tech-savvy, data-driven, and creative E-Commerce & Digital Marketing Manager to accelerate D2C growth across the UK & EU.
This position is ideal for an expert in Paid Social and e-commerce strategy who wants to make a significant impact on an iconic basketball lifestyle brand.
Responsibilities include:
* Website Management: Oversee e-commerce site development with third-party developers, optimize navigation, collections, UX, and product launches, and align online product drops with inventory & marketing priorities.
* Digital Marketing & Paid Social: Plan, launch, and optimize paid social campaigns (Meta, TikTok, Pinterest), run A/B tests, audience segmentation, bidding strategies, monitor metrics, deliver insights, manage budgets, collaborate with creative/content teams, deliver performance reports & sales forecasts, manage marketing calendar and online trading budget, and stay ahead of trends.
* Inventory Management: Coordinate inventory with merchandising and logistics teams, ensure site readiness for key launches and promotions.
Qualifications:
* 4+ years in e-commerce or digital marketing, preferably in sportswear or footwear.
* Proven success in Paid Social advertising on Meta, TikTok, Pinterest.
* Deep experience with Shopify/Shopify+.
* Skilled in Google Analytics, Ads Manager, Meta Business Suite.
* Strong performance marketing mindset focusing on ROI, conversions, CPL.
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