Overview
Reedest | The world’s best drinking straws
Reedest is a global company manufacturing 100% natural drinking straws made from common reed. Durable, food-safe, and naturally compostable, Reedest straws are designed to replace most other straws – especially plastic – without compromising the drinking experience.
The Role
We’re seeking an independent Country Manager (Freelance Agent) to represent Reedest in the UK. This is not an employee role; it’s a contractor/agent agreement focused on market development, reseller onboarding, and direct sales in the HoReCa sector (restaurants, bars, hotels, catering) and relevant distributors.
Responsibilities
* Own the market entry & growth plan for the UK: mapping regions, segments, and key accounts.
* Build a reseller network: identify, pitch, and onboard distributors/wholesalers serving HoReCa and retail.
* Win new business: prospect, present, sample, and close deals with restaurant groups, hotels, bars, catering companies, event venues, and eco-retail.
* Manage a pipeline: maintain accurate forecasts, activity logs, and deal stages (lightweight CRM/reporting template provided).
* Account management: secure reorders, track sell-through, gather feedback, and reduce churn.
* Market intelligence: report on competitors, pricing norms, and regulatory trends impacting straws/single-use items.
What we are looking for
* Proven sales/agent experience in the UK (HoReCa, foodservice, packaging, or eco-products).
* Strong distributor/reseller network and comfort with door-opening at the buyer/owner level.
* Fluent English.
* Entrepreneurial & hands-on: prospecting, meetings, follow-ups, and closing are your superpowers.
* Results-driven with clear personal KPIs and disciplined reporting.
* Knowledge of sustainable products and Italy’s hospitality landscape is a plus.
* A driver’s license and willingness to travel within the territory.
What we offer
* Agent/Contractor agreement (freelance).
* Commission on net sales within the UK (tiered/accelerators possible).
* Territory protection for approved accounts you originate.
* Sales enablement: samples, sell sheets, pricing tools, objection-handling guide, and brand assets.
* Warm leads from HQ marketing and trade inquiries, where available.
* Fast-moving, mission-driven brand with a premium, natural product that customers love.
* Supportive HQ team for onboarding, training, and logistics coordination.
Success looks like
* 50 new reseller partners signed in the first 90-120 days.
* Consistent monthly pipeline growth and qualified meetings with key HoReCa groups.
* First reorders from early adopters within 8-12 weeks of trial.
* Quarterly revenue targets met or exceeded.
Contract details
* Status: Independent contractor / commercial agent (not employment).
* Compensation: Commission-based (structure agreed in contract).
* Expenses: Pre-approved out-of-pocket (per policy).
* Reporting: Weekly activity recap + monthly forecast.
* Start: ASAP.
* Seniority level: Entry level.
* Employment type: Contract.
* Job function: Sales and Business Development.
* Industries: Manufacturing.
How to apply
Send your CV and a short cover note (why you + quick snapshot of your HoReCa/distributor network) to toomas@reedest.com with the subject line “Sales Agent UK – Your Name”.
Equal Opportunity
Reedest welcomes applicants of all backgrounds. We value drive, integrity, and a genuine commitment to sustainable, high-quality products.
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