Job Description
Are you passionate about building high-impact digital campaigns and driving real change in healthcare? We’re looking for a skilled and energetic Growth Marketing Specialist to help fuel Montu’s growth in Germany. You’ll play a key role in expanding our brand and improving patient lives through safe, evidence-based cannabis therapies—while working closely with a talented UK-based marketing team.
About the Role
We’re seeking a hands-on Growth Marketing Specialist to own and scale Montu/Alternaleaf’s acquisition efforts in Germany—one of Europe’s fastest-growing medical cannabis markets. You’ll be our first dedicated performance marketer in the region, launching compliant multi-channel campaigns and shaping a brand-new market with strong support behind you.
Montu is a global leader in medical cannabis care across the UK and Australia, now expanding into Germany with fully legal and regulated services.
What You’ll Do
* Run and optimise performance campaigns across Google, Meta, TikTok, Instagram and new channels
* Test creatives, audiences and funnels to scale patient acquisition
* Analyse CAC, CTR, CVR and ROAS to drive clear, data-led decisions
* Build dashboards and track KPIs using GA4, Looker/Data Studio and ad platforms
* Manage budgets and reallocate spend based on real-time performance
* Work cross-functionally to ensure compliant, accurate messaging
* Optimise the full funnel with CRM, UX, Product and CRO teams
* Adapt campaigns for German cultural and regulatory nuances
* Support innovative growth initiatives and strategic partnerships
What We’re Looking For
Essential
* Fluent German & English
* 4+ years running multi-channel paid campaigns
* Strong experience with Google Ads, Meta Ads, TikTok Ads
* Excellent data and optimisation skills
* Ability to turn insights into action
* Highly organised, adaptable, collaborative
* Passion for ethical marketing and improving patient journeys
Nice to Have
* Experience in regulated industries
* Knowledge of GDPR/TTDSG
* Experience with affiliates or influencers
* Familiarity with SEO or CRO
Tech Stack
Google Ads · Meta Suite · TikTok Ads · GA4 · Looker/Data Studio · Surfer SEO
Mailchimp · GTM · Webflow
Slack · Trello/Jira
Where You’ll Work
* Hybrid role based in Winnersh, Berkshire
* Mix of home and office collaboration
* Occasional travel for team sessions
Why Join Montu?
* Shape a brand-new market with autonomy and impact
* Build scalable acquisition foundations from day one
* Work with a highly supportive marketing team
* Make a meaningful difference for patients with chronic conditions
* Join a fast-growing, mission-driven company with big plans for 2025–26
What You’ll Get:
* Generous Leave: 25 days holiday (rising to 27 after year one and 30 after year two) + 8 bank holidays
* Pension Matching: Up to 5% employer matching contributions.
* Flexibility and Wellness: Work-from-home options, cycle-to-work scheme, and more.
* Growth Opportunities: Collaborate across teams and represent Montu at events, with support to grow your skills and impact.
About Montu
Montu UK is a leading digital health company specialising in cannabis-based medicines (CBPM). We are committed to transforming lives by improving access to safe, effective treatments and offering an exceptional standard of care. Our dynamic and supportive work environment is the perfect place for you to grow professionally while making a meaningful impact on patients’ lives.