Role: Digital & Commercial Data Analyst
Location: Leeds, LS15 (with hybrid working after completion of training)
Salary: £35,000 - £40,000 per annum DOE, plus up to a 10% annual discretionary bonus and extensive benefits
Contract type: Permanent
Employment type: Full time
Working hours: 37.5 hours per week, Monday - Friday
Do you want to work for the nation's largest online pharmacy ensuring excellence for all our patients? We're a market leader in the pharmacy world, with 25 years' experience, helping over 1.4 million patients in England manage their NHS prescriptions from request through to delivery. We are Great Place to Work certified as we consider colleague experience a top priority every day. Our people are fundamental to our success and ensuring we achieve our vision to be a world leading, patient-centric digital healthcare provider. We are committed to continuing to develop a positive, open and honest working environment for all.
Reporting to the Lead Data Analyst for eCommerce, this role will focus on analysing eCommerce and commercial performance, including site dynamics, customer interactions, and product/category trends. The Data Analyst will play a key role in extracting insights from the newly developed site, covering all business verticals, to support strategic decision-making.
The role involves leveraging data to optimize marketing effectiveness, enhance customer experience, and drive commercial performance. Working closely with cross-functional teams including marketing, trading, and operation, the Data Analyst will support data-driven strategies that align with business objectives, ensuring insights translate into measurable business impact.
What's in it for you?
Occupational sick pay
Enhanced maternity and paternity pay
Contributory pension
Discounted insurance (Aviva)
Employee discount site
Discounted gyms (via our blue light card and benefits schemes)
Employee assistance programme
In-house mental health support
Free onsite parking
Health and wellbeing initiatives
Social events throughout the year
Cycle to work scheme
Green car scheme (subject to minimum earnings)
Registration fees paid (GPhC, NMC, CIPD etc)
Long service bonus
Refer a friend bonus
Blue light card
Hybrid working
Commitment to CPD/training
25 days annual leave increasing with service
Annual leave buy and sell scheme
Discounts & Exclusive offers at The Springs, Leeds
25% Discount & health & beauty purchases
25% Discount on Pharmacy2U Private Online Doctor Services
What you'll be doing?
Analyse eCommerce and commercial data to derive actionable insights that support business growth and enhance customer engagement.
Develop and maintain dashboards and reports that track key performance indicators (KPIs), site metrics, and sales performance across all verticals.
Oversee the analysis of high-level site performance metrics, such as overall traffic trends, conversion rates, and customer engagement.
Provide strategic insights into key user behaviours and site interactions to inform leadership on overall website performance and identify areas for improvement.
Use advanced analytics techniques to understand customer purchasing patterns, preferences, and trends within the eCommerce environment.
Identify opportunities for enhancing customer experiences and driving repeat purchases through personalised marketing and targeted promotions.
Collaborate with marketing & commercial teams to align data analysis efforts with commercial strategies and marketing campaigns.
Provide data-driven recommendations to support product launches, pricing strategies, and promotional activities across the various business verticals.
Ensure data integrity, accuracy, and consistency by implementing best practices in data governance and management.
Work with data engineering teams to optimise data collection, storage, and retrieval processes to support efficient analysis.
Stay updated on the latest trends in data analytics, eCommerce, and the pharmacy industry to identify opportunities for process improvement and innovation.
Recommend new tools, technologies, and methodologies to enhance data analysis and reporting capabilities.
Who are we looking for?
Expertise in Google Analytics, BigQuery & SQL
Advanced knowledge of visualisation tools like Tableau (preferred) or PowerBI
Basic knowledge of JavaScript preferred
Experience in web analytics, with a focus on user behaviour, funnel analysis, conversion tracking, and ecommerce metrics (e.g. sessions, users, bounce rates, abandoned baskets)
Experience of working in a pressured environment, delivering against tight deadlines
Experience of working within company and ethical rules and regulations
Experience of working in a highly accurate environment
Experience within healthcare sector would be advantageous
Display high level of accuracy
What happens next?
Please click apply and if we think you are a good match, we will be in touch to arrange an interview.
Applicants must prove they have the right to live in the UK.
All successful applicants will be required to undergo a DBS check.
Unsolicited agency applications will be treated as a gift.