Footballco is the world's leading football media company, built for the next generation of fans. Our mission is to give fans more of the game by building football communities that entertain, inform, and inspire action. We cover everything in football from news and analysis, original reporting, and social media content, to web stores, video, podcasts, newsletters, and live scores. With over 1 billion video views per month, 100 million social followers globally, and a reach of 800 million across web, social, and video platforms, Footballco is the world’s largest football media company and one of the largest digital media companies in sport globally.
About the Role
This Role is a 6 months Fixed Term Contract with the potential for extension.
We’re looking for a hands-on Marketing Manager to drive growth across paid media and owned channels for our culturally-led football brands. You’ll manage paid campaigns across Meta, Google, TikTok and build high-performing email automations in Klaviyo, working across product drops, editorial launches, and events. You’ll be part of a small but mighty marketing team, working at the intersection of football culture, music, fashion, and youth community.
What You'll be doing
* Own the full user funnel across acquisition, activation, retention
* Design and run experiments across paid, organic, and on-site channels
* Work with dev/design teams to build and iterate on high-converting landing pages
* Identify and test new growth levers (e.g. referrals, UGC, affiliate)
* Optimise user journeys — from ad click to post-purchase
* Spot friction and drop-off points, and propose fixes (e.g. cart abandonment, onboarding)
* Plan, launch, manage, and optimise campaigns across Meta, Google, and TikTok, X, Reddit, and anywhere else Football Fans spend time
* Set up and run A/B tests for copy, creative, audiences, and placements
* Track and report on CAC, CTR, LTV amongst others
* Gather insights and tracking via GA4, Shopify Analytics and others
* Report insights weekly, and apply learnings across touchpoints
* Build and manage campaign calendars for editorial, product, and event comms
* Set up and optimise flows: welcome, cart abandonment, post-purchase, etc.
* Write clear, conversion-focused email and SMS copy
* Collaborate with designers to deliver visually strong campaigns
* Segment audiences and personalise journeys
* Analyse performance and deliver ongoing improvements to engagement and revenue
* Turn brand goals into actionable paid and email strategies
* Work closely with brand, ecommerce, and content teams
* Present regular performance updates and actionable next steps
* Contribute to creative ideation and testing across all channels
What You Have
* 2+ years running paid campaigns across Meta, Google, and TikTok
* 2+ years experience with Klaviyo (flows, segmentation, and campaign execution)
* Strong copywriting skills and a data-driven mindset
* Comfortable working autonomously across multiple projects
* Collaborative, proactive, and fluent in youth and internet culture
Footballco is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, colour, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category.