About the role
This pivotal role will focus on managing and growing our new Affiliate marketing program as a key performance channel within the wider marketing mix. You’ll work closely with the Head of Digital Marketing, our affiliate agency, and cross-functional teams including Content Marketing (PR / influencers), eCcommerce, and Trade, to ensure affiliate partnerships deliver measurable growth.
This role is ideal for someone with a strong grounding in affiliate marketing, who is ready to take on more ownership and drive initiatives end-to-end - from strategy to execution. You’ll also contribute to other channels within the digital marketing mix, including Paid Social and Paid Search, providing broad exposure to a high-performing, performance-focused digital team.
Key Responsibilities
* Affiliate Marketing Leadership
* Collaborate with the Head of Digital Marketing and our Affiliate agency to develop an Affiliate marketing program
* Own day-to-day Affiliate program operations : working with the agency to align business priorities with strategic recommendations, partner recruitment, activation, performance tracking, and optimisation
* Build and nurture relationships with key Affiliate partners and networks to drive revenue growth
* Analyse Affiliate performance and report on KPIs including ROI, conversion rates, and incremental sales
* Cross-Functional Collaboration
* Coordinate with the Content, PR and Influencer teams to align affiliate activity with broader marketing campaigns
* Work with Product, Trade, and eCommerce teams to align messaging and offers across key marketing channels
* Support Paid Media Execution
* Assist the Digital Advertising Manager in running Paid Social campaigns, including planning, execution, and performance monitoring
* Leverage PPC insights and audience data to inform affiliate targeting and vice versa
* App Store Optimisation (ASO)
* Manage ASO initiatives in collaboration with eCom product and development and Trading teams to enhance app visibility and downloads (experienced preferable but not essential)
* General & Ad Hoc Marketing Support
* Take on additional performance marketing initiatives as needed, with opportunities to grow into a broader digital marketing role over time
Requirements
* Min. 1–2 years of hands-on experience working with Affiliate networks / platforms and agencies
* Highly motivated and results-driven individual, with demonstrated success in managing or launching Affiliate programs and other paid media campaigns
* Familiarity with Paid Social (Meta, TikTok) and a working knowledge of PPC desirable
* Adaptable, results-oriented, data-driven and strategic approach, delivering continuous improvement, demonstrating a growth mindset
* Thrives in a collaborative environment and enjoys working as part of a team, demonstrating strong interpersonal skills and the ability to develop positive internal and external relationships
* A proactive self-starter who’s excited by performance-driven growth and digital innovation
Benefits
* 33 days holiday including bank holidays pro rata, growing with you during your time with us
* 40% colleague discount
* Access to a personal pension scheme
* Fun event days to fundraise for our charity partners
* Annual paid-for charity volunteer day
* Cycle2Work scheme
* Discounted gym membership
* Employee Support Programme, for overall wellbeing for you and your family, including financial and mortgage advice
* Access to a range of high street discounts
* An inclusive and creative working environment, so you can truly be you and enjoy your time at work
* Long service awards and gifts
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