Marketing Executive - Job description
Reporting back to the Group Marketing Manager, the role of Marketing Executive is to look after a collection of brands within the Barretts Group.
Working with the relevant managers, you will create, execute, and analyse a varied range of campaigns through multi-channel media, including digital, traditional, and events, to achieve set marketing objectives and goals.
You will be a passionate and intuitive marketer, capable of working independently and as an integral part of a diverse and skilled in-house marketing department.
Responsibilities:
* Diligently uphold multiple corporate identities.
* Liaise with internal and external managers to support them in achieving business goals.
* Understand the consumer behaviour of individual brands to create insightful and targeted communications.
* Work to a quarterly marketing plan while also being able to work quickly on ad-hoc activity in response to a fast-paced working environment.
* Creation, execution, and analysis of strategic multi-channel marketing campaigns.
* Manage and build upon multiple social media channels, creating engaging and relevant content to increase followership and engagement.
* Content management of websites with the latest offers, products, and rich media.
* Monitor and improve search engine optimisation.
* Conduct competitor and industry research to bring insight to campaigns.
* Building personalised and highly targeted email and direct mail campaigns.
* Ensuring consistency across integrated marketing communications.
* Designing artwork for digital and traditional assets to Corporate Identify standards.
* Design assets for paid social media and Google Display ads.
* Record and edit high-quality, impactful video content for social media, website, and advertising purposes.
* Reputation management via social media, review channels, and business listings.
* Utilising time management and organisational skills to work to strict campaign deadlines.
Skills Required:
* Experience in a B2C and/or B2B marketing environment.
* BSc/BA in Marketing, Advertising, or relevant discipline.
* Proficiency in Photoshop/InDesign.
* Photography and videography skills.
* Strong attention to detail.
* Knowledge of HTML/CSS and experience with email facilities, e.g., Mailchimp.
* Experience in using CMS.
* Social media management.
* Copywriting skills.
* Knowledge of the latest marketing trends and tools.
* Understanding of multi-channel marketing.
* Proficient in Word and Excel.
* Excellent communication skills.
* Impeccable organization and time management skills.
Company Benefits:
* 32 days annual holiday (includes 8 bank holiday days)
* Welcome pack & company induction.
* Discounted servicing & parts across the Group
* Annual staff social events
* Barretts Summer Ball (held every 2 years)
* State of art working environment