Blinds To Go is seeking a data-driven and analytical professional to perform ongoing analysis on regional marketing performance, testing and customer insights. This person is responsible for understanding the regional market landscape, including marketing trends and local competition to provide feedback/collaborate with other Marketing Managers for optimization of marketing strategies for each region.
Key Responsibilities:
· Plan and execute regional marketing strategies across multiple channels including digital, print, email, event and social media; driving retail foot traffic and direct to consumer leads.
· Use advertising data, marketing research and competitor analysis to find the right media mix and investment on a per market basis.
· Establish relationships with regional sales teams and provide timely sales enablement resources to support the business.
· Establish and actively manage baseline reports that monitor performance of marketing initiatives and campaigns in order to recommend actionable and strategic improvements.
· Daily, weekly, and monthly analysis of key performance metrics to identify opportunities for growth and efficiency across all marketing and digital channels.
· Analyze PPC and SEO metrics, including organic/paid traffic and keyword performance, to identify opportunities for growth.
· Assist with return on investment (ROI) analysis to support strategic planning, vendor performance, and budget planning.
· Contribute test ideas, execute test strategies, analyze test data and document test results.
· Ability to explain and present data and technical concepts in easy-to-understand ways with excellent written, oral and illustrative skills.
What We’re Looking For:
· Exceptional proficiency with Microsoft Excel is required.
· Excellent quantitative and analytical skills including a basic understanding of key marketing metrics such as CPM, CTR, CVR, and CPL.
· Understanding of paid search, email, social, and other forms of online advertising.
* Experience with website analysis using a variety of analytics tools including Google Analytics.
* High intellectual curiosity and ability to think creatively, and identify and resolve problems.
* High levels of integrity, autonomy, and self-motivation.
* Excellent organizational and time management skills.
* Highly motivated individual with 1-5 years of experience
#J-18808-Ljbffr