Shopper & Trade Impact Manager – West Yorkshire Global FMCG Brand | Shopper Marketing, CRM & Category We’re looking for a high-energy, commercially sharp Shopper & Trade Impact Manager to drive standout retail execution for a global FMCG brand. This role is about winning in-store and with customers, delivering measurable results even when competing against brands with significantly larger budgets. You’ll lead high-impact shopper activity, strengthen customer engagement programmes, and support the business with category insight that drives smarter decisions. What You’ll Own Shopper Marketing * High-impact POP/POS and in-store activation * Secondary displays (FSDUs, hanging units, parasite units, countertop displays) * Data-driven shopper strategy optimisation by retailer, medium and message * Agency management, performance tracking and continuous optimisation * Translating global brand strategy into powerful local retail activation Customer CRM * Execution and optimisation of bi-monthly brand engagement and sampling programmes * Delivery of customer head office events and trade shows * Running weekly digital engagement programmes for retail partners Category Insight * Supporting commercial teams with insights from platforms such as Nielsen, Circana, Kantar and Dunnhumby What We’re Looking For * Proven success delivering strong commercial results wi...