Marketing Director
Location: Hybrid
Leading membership association seeks a highly talented and accomplished Marketing Director to lead the organisation's entire marketing function, positioning their flagship events as global leaders, enhancing member engagement and growing their community.
Our client delivers a world-leading series of events, alongside an active research and policy agenda aimed at driving meaningful change and innovation. Their portfolio includes a powerful digital media presence and activities such as their flagship event, Awards, Webinars; CEO roundtables; Podcasts; and Training Sessions.
Key Responsibilities:
1. Strategic Leadership:
Direct and mentor a team of four marketing professionals and freelance support.
Oversee and manage their database and CRM.
Develop strategies to re-engage data across the business.
Create reports to track and improve the top-of-funnel to sales conversions, strategy.
Develop and execute a comprehensive marketing strategy aligned with organisational goals, including events, membership, and editorial.
Oversee marketing budgets. Define KPIs and track campaign performance.
2. Event Marketing:
Support and work with the Head of Event Marketing to position their flagship event as a premier global event, achieving ambitious sponsorship, attendance, and revenue targets. Drive delegate acquisition through PPC, email automation, and targeted campaigns. Develop impactful sponsorship materials and nurture long-term partnerships.
3. Website & Tech-stack:
Support and work with the Senior Leadership Team to develop the website as a product. Manage website enhancements to improve UX, performance and content visibility. Oversee and manage customer journeys. Manage HubSpot and its development to support their organisational goals and deliver upon the Marketing targets & strategy.
Skills & Experience:
1. 5+ years experience in managing large-scale event marketing, ideally for tradeshows, summits, or conferences.
2. Proven track record of P&L ownership and delivering measurable ROI.
3. Experience with CRM platforms such as HubSpot, including workflow automation.
4. Key skills in project management, including leadership, planning, and execution.
5. Expertise in KPI and target setting to align teams and achieve progress on complex projects.
6. Outstanding communication and interpersonal skills.
7. Self-motivated, organised, and capable of independent problem-solving with a solution-oriented approach.
8. Proven experience in stakeholder management and building strong client/supplier relationships.
9. Knowledge of digital marketing tools, including PPC and SEO.
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