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We are an ambitious technology company preparing for the national launch of several innovative mobile apps – spanning student safety, lifestyle, and on-demand digital services. We’re building bold, game-changing products and need a strategic and creative Marketing & Media Manager to lead our national roll-out.
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The Role
We’re looking for a driven and experienced Marketing & Media Manager who thrives in fast-paced, high-impact environments. You’ll be responsible for orchestrating national-scale marketing campaigns that drive downloads, create buzz, and generate real user engagement.
You’ll take full ownership of our marketing strategy across all platforms – from social media to paid advertising, PR engagement to influencer outreach.
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• Plan and execute national app launch strategies (pre-launch, launch, and post-launch phases)
• Oversee multi-channel advertising campaigns across Meta, TikTok, Google, Snapchat, and more
• Drive Pay-Per-Click (PPC) advertising performance and user acquisition goals
• Develop and manage PR campaigns, journalist relationships, and media placement strategies
• Lead content strategy across social, web, and email for brand consistency and engagement
• Design targeted campaigns to key demographics (students, parents, professionals, etc.)
• Track KPIs, report on ROI, and iterate campaigns using data-driven insights
• Engage influencers, brand ambassadors, and strategic partners to boost visibility
• Build hype: social stunts, countdowns, referral incentives, press kits, app store previews, etc.
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• 4+ years experience in digital marketing, media strategy, or PR – preferably within tech or app sectors
• Proven success in launching tech products or apps nationally
• Deep understanding of PPC, SEO, email marketing, and campaign automation
• Track record of PR/media engagement and relationship-building with journalists
• Excellent copywriting, storytelling, and brand voice alignment
• Comfortable working with designers, developers, and external agencies
• Highly analytical: experience with Google Analytics, Meta Insights, and campaign dashboards
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• Experience in student-focused or youth marketing
• Background in startup or high-growth environments
• Knowledge of App Store Optimization (ASO)
• Previous agency or tech platform experience
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What We Offer
• Competitive base salary + performance-based bonuses
• Flexible remote working and travel opportunities
• Early leadership role in a growing tech company
• Creative freedom and real impact on national campaigns
• A passionate team launching tech with purpose and potential
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How to Apply
Send your CV and portfolio of past campaigns to [Insert Email] with the subject: Marketing & Media Manager Application.
Be part of the movement. Shape the future of app launches in the UK.
Ready to lead from the front?
Seniority level
* Seniority level
Mid-Senior level
Employment type
* Employment type
Full-time
Job function
* Job function
Marketing and Sales
* Industries
Business Consulting and Services
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