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* Job Type : Permanent contract | Full-time
* City : Scarborough
* Working place (LinkedIn) : #LI-Hybrid
Close to you anywhere in the World
Groupe SEB is the global reference for small domestic appliances, cookware and professional coffee with its portfolio of 35 emblematic brands such as Tefal, Seb, Rowenta, Moulinex, Calor, Lagostina, Krups, WMF. Present in 150 countries, we produce in more than 40 industrial sites and sell 11 products per second.
We believe in the richness of diversity and aspire to create an inclusive and stimulating work environment where our more than 30,000 employees can grow and give their best.
Background & Purpose of the Job:
eRetailers play an increasing role in the consumer decision journey and serve as key consumer touchpoints for brands to have the 1 to 1 conversation, inspire them about products, and delight them with experiences. The business model of eRetailers has evolved to behave more as a self-service interface to display our product offers with rich content solutions and manage traffic via advanced digital marketing solutions. To address these new challenges, we need to reinforce eCommerce teams; structure them to design and operate activation plans across eRetail platforms (Pure Players, Marketplaces, Bricks and Clicks and Direct To Consumer) that combine media and sales efficiency in a seamless and perfectly consistent way.
This role is based in Scarborough, ON and is hybrid.
Who You Are & What You’ll Do :
* For each Bricks & Clicks account, optimize sales conversion and trade-up, as well as In-House Share (IHS) where available
* Lead the development and execution of all performance marketing campaigns on e-retailers (Walmart, Costco). This can include display, pay-per-click (PPC), paid social, search engine optimization (SEO), and affiliate marketing
* Maximize ROI of the retail activation budget
Driving visibility for Groupe SEB Brands
• For each account, develop a detailed understanding of:
* Online shopping behavior (search, taxonomy, traffic sources)
* Levers required to drive visibility
* most relevant content for sales conversion
* Set up and implement optimal action plans to ensure Groupe SEB brands and products online visibility on the retailer platforms and other online touchpoints. Provide adequate reporting
* Work in collaboration with:
* KAM to ensure alignment with account objectives and tactical short-term topics (i.e. plugged to the daily business and competitive environment). Also ensure full cohesiveness between offline and online (One Retail Strategy)
* E-retail Content Manager to align with content & innovation strategies – promo plan visibility, launch guidelines
* Retailers’ Performance marketing teams to negotiate deals and set up joint plans whenever possible
Monitoring and improving performance of KPIs
* KPIs: IHS (when available) and online POS sales weight of business
* Campaigns ROI
* Understanding of review and content syndication tools
* Create & implement clear, transparent goal setting process. Foster data-based decision-making processes.
* Collect and share eCommerce industry expertise & best practices
Budget Management
* Able to manage large budgets and maximize efficiency > $0.5m budgets
* Negotiate with Trade Marketing / Ecommerce Teams of the retailer to ensure the best counterparts for the contract investments
* Collaborate with external agencies and manage non contractual ATL/Coop investments (e.g. Criteo)
* M ay be responsible for briefing agencies and managing Retail Media Sponsored Search campaigns (e.g. Mabaya, Amazon)
What You’ll Need To Succeed:
• Soft skills:
* Ability to team up and work transversally in a complex environment – across silos
* High level of autonomy and agility needed to create adaptable roadmaps and evolve within Groupe SEB complexity
* English for international exposure
* Ability to influence at C-level
* Ability to negotiation and influence customers to secure activation plans for Groupe SEB
• Hard skills:
* > 3 years’ experience in marketing and/or sales
* Should come from, Digital Marketing team, Retailer Trade Marketing Teams, Shopper Marketing Agencies, Key Account Managers; and/or Buyers from Retail Background
* Digital marketing experience knows the KPIs & has had direct experience in managing eCommerce activation plans
* Clear consumer/ shopper centric mindset: we look for a strong marketeer sitting in sales driven environment.
* Process driven, data centric and can demonstrate experience in driving action by leveraging data visualization tools and sources
You will receive a competitive salary that recognizes your expertise and contribution to the team. In addition, we offer a comprehensive benefits package that includes:
* Company-paid benefits: Health and dental, Health Care Spending Account (HCSA), Employee & Dependent Life Insurance, Employee Accidental Death & Dismemberment, Employee Short Term Disability
* RRSP retirement plan with company contribution
* Paid time off and holidays
* Flexible hybrid work arrangements
* Continuing education opportunities
* Employee discounts on company products
* Wellness programs
* Casual dress code
* Positive work culture that values work-life balance
In addition to a competitive salary and benefits package, we offer a fun and collaborative work environment where your ideas will be heard, and your contributions will be valued. Don't miss this opportunity to join a dynamic team and take your career to the next level. Apply now!
{"title":"ECOMMERCE ACTIVATION MANAGER","description":"
Background & Purpose of the Job:
eRetailers play an increasing role in the consumer decision journey and serve as key consumer touchpoints for brands to have the 1 to 1 conversation, inspire them about products, and delight them with experiences. The business model of eRetailers has evolved to behave more as a self-service interface to display our product offers with rich content solutions and manage traffic via advanced digital marketing solutions. To address these new challenges, we need to reinforce eCommerce teams; structure them to design and operate activation plans across eRetail platforms (Pure Players, Marketplaces, Bricks and Clicks and Direct To Consumer) that combine media and sales efficiency in a seamless and perfectly consistent way.
This role is based in Scarborough, ON and is hybrid.
Who You Are & What You’ll Do :
Develop GSEB online sales
* For each Bricks & Clicks account, optimize sales conversion and trade-up, as well as In-House Share (IHS) where available
* Lead the development and execution of all performance marketing campaigns on e-retailers (Walmart, Costco). This can include display, pay-per-click (PPC), paid social, search engine optimization (SEO), and affiliate marketing
* Maximize ROI of the retail activation budget
Driving visibility for Groupe SEB Brands
• For each account, develop a detailed understanding of:
* Online shopping behavior (search, taxonomy, traffic sources)
* Levers required to drive visibility
* most relevant content for sales conversion
* Set up and implement optimal action plans to ensure Groupe SEB brands and products online visibility on the retailer platforms and other online touchpoints. Provide adequate reporting
* Work in collaboration with:
* KAM to ensure alignment with account objectives and tactical short-term topics (i.e. plugged to the daily business and competitive environment). Also ensure full cohesiveness between offline and online (One Retail Strategy)
* E-retail Content Manager to align with content & innovation strategies – promo plan visibility, launch guidelines
* Retailers’ Performance marketing teams to negotiate deals and set up joint plans whenever possible
Monitoring and improving performance of KPIs
* KPIs: IHS (when available) and online POS sales weight of business
* Campaigns ROI
* Understanding of review and content syndication tools
* Create & implement clear, transparent goal setting process. Foster data-based decision-making processes.
* Collect and share eCommerce industry expertise & best practices
Budget Management
* Able to manage large budgets and maximize efficiency > $0.5m budgets
* Negotiate with Trade Marketing / Ecommerce Teams of the retailer to ensure the best counterparts for the contract investments
* Collaborate with external agencies and manage non contractual ATL/Coop investments (e.g. Criteo)
* M ay be responsible for briefing agencies and managing Retail Media Sponsored Search campaigns (e.g. Mabaya, Amazon)
What You’ll Need To Succeed:
• Soft skills:
* Ability to team up and work transversally in a complex environment – across silos
* High level of autonomy and agility needed to create adaptable roadmaps and evolve within Groupe SEB complexity
* English for international exposure
* Ability to influence at C-level
* Ability to negotiation and influence customers to secure activation plans for Groupe SEB
• Hard skills:
* > 3 years’ experience in marketing and/or sales
* Should come from, Digital Marketing team, Retailer Trade Marketing Teams, Shopper Marketing Agencies, Key Account Managers; and/or Buyers from Retail Background
* Digital marketing experience knows the KPIs & has had direct experience in managing eCommerce activation plans
* Clear consumer/ shopper centric mindset: we look for a strong marketeer sitting in sales driven environment.
* Process driven, data centric and can demonstrate experience in driving action by leveraging data visualization tools and sources
You will receive a competitive salary that recognizes your expertise and contribution to the team. In addition, we offer a comprehensive benefits package that includes:
* Company-paid benefits: Health and dental, Health Care Spending Account (HCSA), Employee & Dependent Life Insurance, Employee Accidental Death & Dismemberment, Employee Short Term Disability
* RRSP retirement plan with company contribution
* Paid time off and holidays
* Flexible hybrid work arrangements
* Continuing education opportunities
* Employee discounts on company products
* Wellness programs
* Casual dress code
* Positive work culture that values work-life balance
In addition to a competitive salary and benefits package, we offer a fun and collaborative work environment where your ideas will be heard, and your contributions will be valued. Don't miss this opportunity to join a dynamic team and take your career to the next level. Apply now!
#LI-Hybrid
#LI-BA1
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