We are hiring a General Manager for our brand new Bershka store opening in Newcastle.
General Manager
Why join Bershka
Bershka is part of the Inditex Group and is known for fast‑moving, trend‑led fashion and a strong team culture. What makes Bershka different is our pace, creativity and connection to our customers. With the brand rapidly expanding in the UK market, there are plentiful opportunities to grow your career in an agile, people‑led retail environment.
About the role
As a General Manager, you’ll lead the store with ownership, pace and calm, balancing strong commercial performance with excellent customer experience and a positive, inclusive team culture.
This is a hands‑on, fast‑paced role where priorities can change daily. You’ll be highly visible on the shop floor, leading through peak trading, high delivery volume and the day‑to‑day challenges of a busy retail environment.
What you will be responsible for
* Owning the store’s end‑to‑end performance, delivering sales, productivity and profitability through clear priorities and consistent execution.
* Using KPIs and insight to act quickly, adapting plans as trading patterns and priorities shift.
* Driving commercial launches and ensuring merchandising reflects best sellers, trends and customer demand in real time.
* Protecting Bershka’s visual standards and brand DNA, keeping the store trend‑led, customer‑ready and high standards every day.
* Ensuring strong operational routines across stock flow and replenishment, stockroom organisation, and store standards.
* Maintaining high standards across security/shrinkage, cash procedures, health & safety, cleanliness, and maintenance follow‑up.
* Building an inclusive, motivating culture with clear expectations, regular feedback and consistent performance standards.
* Recruiting inclusively, developing leaders, and building succession plans that create a strong talent pipeline.
* Managing hours budgets and rotas to ensure the right support is in place at the right time.
What we are looking for
We’re looking for a values‑led retail leader who thrives in a fast‑moving environment and leads with both commercial focus and emotional intelligence.
What You will bring
* Proven experience leading a fast‑paced, high‑volume retail operation.
* Strong commercial confidence and a track record of improving performance through people‑led leadership.
* A visible, hands‑on leadership style—calm, fair and decisive under pressure.
* Strong operational standards across stock, shrinkage, cash and compliance.
* A passion for fashion with strong awareness of trends and competitors.
* A commitment to inclusive leadership: building engagement, developing others and creating an environment where people feel respected and supported.
* Ownership and integrity. You take responsibility, act early, and build trust through consistent actions.
We welcome applications from leaders with different backgrounds and career paths. If you need adjustments at any stage of the recruitment process, we’ll work with you to support you.
What we offer
* Competitive salary
* 25% employee discount across all Inditex brands
* Uniform allowance
* Pension scheme
* 28 days holidays
* ‘More 4 Less’ benefits platform with a wide range of discounts
* Wellbeing support through our collaboration with Retail Trust
* Strong development opportunities and internal progression within Bershka and the wider Inditex Group
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