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About Us
This is Beyond is a fast-paced, dynamic B2B events company based in London. We have evolved from a start-up to a global leader, creating innovative events that redefine industries and transform communities through immersive experiences.
The Role
The Head of Marketing will lead marketing strategies for two signature events, L.E Miami & SET, focusing on brand awareness, lead generation, and event sales. The ideal candidate is creative, strategic, results-driven, with expertise in luxury travel and entertainment. Responsibilities include developing annual marketing plans, maintaining brand equity, leading a marketing team, and collaborating with sales and travel relations teams. You will also identify and implement innovative marketing initiatives annually.
Key Responsibilities
1. Strategic Planning & Execution: Develop and implement marketing plans, conduct market research, set KPIs, execute campaigns across channels, and analyze performance data.
2. Brand Management: Create and maintain a compelling brand identity, ensure consistency, and oversee visual assets and messaging.
3. Digital Marketing Leadership: Lead digital and social media strategies, manage email campaigns, optimize websites, and monitor analytics.
4. Brand Guardianship: Act as brand ambassador, craft messaging, oversee content creation, and collaborate internally to ensure brand consistency.
5. Sponsorship Management: Develop sponsorship programs, secure partnerships, and activate sponsorship opportunities.
6. Performance Analysis: Track key metrics to measure success and identify improvement areas.
7. Team Leadership: Motivate and mentor the marketing team to foster collaboration and innovation.
Qualifications
* Experience in creative strategy, preferably in an agency setting.
* Leadership experience in marketing, ideally in luxury travel or events.
* Strong strategic planning and entrepreneurial mindset.
* Proven success in integrated marketing campaigns.
* Hands-on experience with digital tools, analytics, and CRM systems (e.g., Salesforce, Pardot, Asana).
* Understanding of website coding and graphic design.
* Excellent communication and organizational skills.
* Expertise in brand storytelling, content creation, and campaign development.
* Knowledge of sponsorship management strategies.
* Ability to lead and inspire a marketing team in a fast-paced environment.
Benefits & Details
Enjoy benefits like pension scheme, hybrid work, health plan, learning opportunities, bonuses, and travel events. The position is permanent, with a 4-day work week: 3 days in Shepherd's Bush office, 1 day remote, and Fridays off. We promote diversity and inclusion, prohibiting discrimination based on protected characteristics.
Application Process
Apply at our careers site: careers.thisisbeyond.com
Deadline: 13th April 2025
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