Join to apply for the Product Marketing Manager role at Tracsis Rail Technology & Services
Join to apply for the Product Marketing Manager role at Tracsis Rail Technology & Services
Get AI-powered advice on this job and more exclusive features.
Our talented people are creating the technology of the future.
From scheduling to maintenance to keeping people safe, 2.7 million people are helped by our software daily. Technology makes it possible; people make it happen and you could be part of that.
The Tracsis Group has grown rapidly, diversifying into related transport technologies, and successfully executing a strategy that has seen it make a total of seventeen acquisitions.
Today Tracsis is a leading provider of software, hardware, data analytics/GIS and services for the rail, traffic data and wider transport industries. The Group has c.550 permanent employees serving its growing customer base from offices in the UK, Ireland and the US.
The Role
At Tracsis, marketing is about understanding people and building awareness of how our products and services can deliver their needs. As a Product marketing Manager, you have have experience in developing and executing marketing plans while managing and inspiring a direct and in-direct team. You will be proficient with day-to-day marketing activities, long-term strategizing, product marketing activities, and strive under tight deadlines to meet the company's changing needs.
As we drive forward with a new focus on producing concise, and impactful product marketing collateral, our product marketing manager will need to implement clearly defined product marketing processes. The candidate will focus on both delivering tactical marketing initiatives to support the wider Rail Technology product portfolios at Tracsis and people management as the marketing team expands. Focus will include brand promotion through events and exhibitions as well as digital communications, networking with customers and industry alike.
What you will do
* Build a robust marketing plan focused on key marketing drivers, leading to increased leads and sales opportunities.
* Oversee and approve any marketing material.
* Implement a customer NPS program, collating and reporting on results. Develop the marketing strategy for each product within our portfolios.
* Ensure product messaging focuses on addressing the needs of the market, potential customers understand the value of our products, and this messaging drives demand and product adoption.
* Understand each product’s value proposition and develop compelling messages for all product related collateral.
* Develop user and buyer personas
* Create product collateral that can be used across multiple geographic markets, used by the sales team and provided for industry events.
* Implement and keep up to date product-specific marketing and sales collateral within an easily accessible content library.
* Develop a marketing launch process that defines a product launch categorization, associated time and templates, and a readiness checklist.
* Work with the Head of Product to develop a product launch guide to drive the activities needed to support the marketing launch process.
* Lead efforts to manage external relations and corporate communications.
* Responsibility for internal communications, to include significant updates and periodic group-wide business updates.
* Create consistent content to promote our brand and products, to include press releases, white papers, corporate announcements and other creative content.
You will:
* Be able to demonstrable experience in marketing along with the potential and attitude required to learn.
* Proven experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate.
* Knowledge of product analytics tools (e.g., Google Analytics, Pendo, Hotjar, Heap, Mixpanel, Amplitude)
* Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets.
* A sense of aesthetics and a love for great copy and witty communication.
* Up-to-date with the latest trends and best practices in online marketing and measurement.
* Proven success in developing marketing plans and campaigns.
* Excellent written and verbal communication skills.
* Strong project management, multitasking, and decision-making skills.
* Metrics-driven marketing mind with eye for creativity.
* Remote working options
* 25 days holiday + bank holidays
* Udemy Licence- L&D opportunities
* Bupa Medical Health care
* Life assurance - 3x basic salary
* Enhanced Parental Leave
* 2 volunteering days per year
* Cycle to work scheme
* Cycle to work scheme
Next Steps
Our TA team are committed to responding to all candidates within a reasonable timeframe.
The process:
* Call with our Talent Acquisition Team
* 1 hour Competency based interview
* 1 hour Cultural and Competency interview
* Next steps
Our process is designed for us to understand your skills and experience and to give you the opportunity to find out more about the role, as well as the company.
We are committed to building a diverse workforce. Even if you do not tick all the boxes, we would still love to hear from you!
If you require any adjustments or additional support during the application and interview process do not hesitate to get in touch.
Seniority level
* Seniority level
Mid-Senior level
Employment type
* Employment type
Full-time
Job function
* Job function
Product Management and Marketing
* Industries
Software Development
Referrals increase your chances of interviewing at Tracsis Rail Technology & Services by 2x
Get notified about new Product Marketing Manager jobs in Leeds, England, United Kingdom.
Marketing Partner – Remote Role for Health Professionals
Leeds, England, United Kingdom 23 hours ago
Leeds, England, United Kingdom 3 months ago
Leeds, England, United Kingdom 1 week ago
Leeds, England, United Kingdom 6 hours ago
Leeds, England, United Kingdom 2 days ago
Leeds, England, United Kingdom 2 weeks ago
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
#J-18808-Ljbffr