About the role
The Partnerships & Activations (In‑store) Manager sits within the Partnership Marketing Team and works closely with the Shopper Marketing team. The role involves activating Nutrition partnerships across a 360‑marketing, digital‑first approach while leading in‑store partnerships. Responsibilities include ideation, execution of licensing, permanent in‑store displays, creative concepts and in‑real‑life activations. Location: THG HQ, WA15 0AF – fully office based. Reporting to: Product Strategy & Marketing Lead. Brand: Myprotein.
Responsibilities
* Brief and optimise design strategies for partnership products in collaboration with Brand, NPD, Partnerships and Creative teams.
* Act as marketing point of contact for licensee’s and licensor’s, managing year‑round activations.
* Launch new partnerships globally, covering licensing in and out.
* Optimise marketing plans for the Myprotein marketing ecosystem and identify new audience opportunities to hit financial targets.
* Lead trade show activations throughout the year, scaling concepts to fit environments.
* Liaise with cross‑functional teams to improve customer experience, especially shopper marketing, brand, clothing and packaging.
* Work with packaging and clothing teams to align the retail offering and bring it to life in‑store.
* Coordinate with shopper marketing managers to align the brand across all in‑real‑life moments.
* Create and deliver sell‑ins to new partner retailers.
* Partner with suppliers and agencies to create in‑store activations.
* Manage in‑store accounts including high‑street clothing retailers, gym expansion projects, shop‑in‑shop experiences and the Myprotein kitchen.
What we're looking for
* Minimum 2 years of experience in a relevant field.
* Preferred at least 3 years working in brand or product‑led marketing.
* Experience managing real‑life activations with practicality and creativity.
* Experience in apparel is preferred but not essential.
* Creativity and innovation with a strong visual eye.
* Strong communication skills and resilience in coordinating and communicating vision.
* Interpersonal skills – empathy and influence across all levels.
* Drive for results – accountable success and outcomes.
* Project management – prioritise and work on multiple projects simultaneously.
Preferred Requirements
* Interest and knowledge in sports, health and wellbeing markets.
* Interest in sustainability with some experience.
* Relationship management experience.
* FMCG or CPG experience and understanding of digital marketing techniques (PPC, Email, Social, SEO, PR) and interest in data and insights.
* FMCG experience.
What's in it for me?
Career Development
* Access bespoke development programmes designed by THG’s L&D team.
* Upskilling programme delivered in partnership with an industry‑leading training provider.
Enhanced Leave
* 25 days annual leave plus bank holidays.
* Day off on your birthday.
* Enhanced maternity and paternity pay, depending on length of service.
* Up to 10 days compassionate leave.
* Buy back up to 3 days each year.
* Unlock 2 days volunteer leave after 12 months.
Wellbeing Support
* Access face‑to‑face and virtual appointments with in‑house GP.
* Access in‑house CBT therapist.
* Access Bupa 24/7 Employee Assistance Programme (EAP).
* State‑of‑the‑art on‑site gym.
* Access on‑site physio.
Other Perks
* Save up to 12% on personal tech via salary sacrifice scheme.
* Subsidised bus pass from Manchester City Centre to ICON office.
* Up to 50% staff discount on THG brands.
* On‑site staff shop.
* Access on‑site barber.
* Referral bonus up to £1000 after probation.
* Anniversary gifts at 5 and 10 years of service.
THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if you need any reasonable adjustments to the recruitment process.
THG is committed to creating a diverse and inclusive environment and welcomes applications from all sections of the community.
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