Job Title: PPC Account Director (Retail & Fashion)
Location: United Kingdom (Remote – UK-based applicants only)
Employment Type: Full-Time
About the Role
We are seeking an experienced PPC Account Director with a strong focus on retail and fashion eCommerce to lead and grow a portfolio of high-profile fashion clients.
This is a senior, strategic role where you will own client relationships, drive commercial performance, and lead PPC strategy across multiple retail brands. You’ll combine deep platform expertise with a strong understanding of the retail landscape — including seasonality, promotions, product cycles, and margin considerations.
Key Responsibilities
* Lead PPC strategy across a portfolio of retail and fashion clients, ensuring alignment with commercial objectives
* Own senior client relationships, acting as the primary strategic lead and trusted advisor
* Drive performance across channels including Google Ads (Search, Shopping, Performance Max), Microsoft Ads, and paid social
* Oversee campaign structure, budget allocation, and forecasting in line with retail trading periods (e.g. peak sales, promotions, product launches)
* Deliver and present performance insights, reports, and growth strategies to senior stakeholders
* Identify opportunities to scale revenue, improve ROAS, and maximise profitability across accounts
* Collaborate with wider teams (SEO, CRO, creative, and eCommerce) to deliver integrated retail strategies
* Lead, mentor, and develop PPC team members, ensuring high standards of delivery
* Stay ahead of industry trends, platform developments, and changes within the retail and fashion landscape
Requirements
* Must be based in the UK
* Extensive experience in PPC, with a strong focus on retail and fashion eCommerce
* Proven track record of managing and growing high-value retail accounts
* Deep understanding of retail KPIs including ROAS, margin, AOV, and stock-led performance
* Experience managing large budgets and complex account structures
* Strong knowledge of Google Ads (including Shopping & Performance Max) and paid social platforms
* Demonstrated experience in a client-facing, strategic leadership role
* Excellent communication and presentation skills
* Strong commercial awareness and ability to influence business outcomes
Desirable Skills
* Experience working within an agency environment managing multiple retail clients
* Knowledge of feed optimisation and product data strategies
* Familiarity with GA4, attribution models, and tracking frameworks
* Experience with international retail campaigns and multi-market strategies
* Understanding of merchandising, inventory planning, and how this impacts paid media
What We Offer
* Fully remote working (UK-based)
* Flexible working environment
* Opportunity to lead exciting retail and fashion brands
* A collaborative, high-performing team culture
* Clear progression opportunities at a senior leadership level