Product Marketing Manager - Bolton, Greater Manchester
Client: Our client is a mission-driven organisation using benchmarking to spark innovation, collaboration, and measurable improvement across various healthcare sectors. They empower over 14,000 users with data and insights to drive strategic decision-making and service transformation. Their flagship programme supports the largest healthcare benchmarking community in the world, with additional projects across key health and care initiatives.
About the Role:
We’re looking for an experienced and commercially minded Product Marketing Manager to lead the go-to-market (GTM) strategy, launch planning, and marketing communications for their new Benchmarker software platform. This platform will be key for member engagement, retention, and growth.
Key Responsibilities:
1. Go-to-Market & Product Commercialisation:
o Develop and deliver a full GTM strategy for the Benchmarker software.
o Define positioning, messaging, and value propositions.
o Collaborate on commercial materials such as pricing, pitch decks, and sales collateral.
2. Launch Leadership:
o Manage cross-functional planning for the October 2025 launch.
o Oversee project timelines, dependencies, and milestones.
o Support onboarding with Programme and Development teams.
3. Internal Communications:
o Equip teams with messaging, FAQs, and enablement materials.
o Create launch playbooks and briefing resources for client-facing teams.
4. External Campaigns & Customer Engagement:
o Lead multi-channel launch communications: email, web, social media, PR, events.
o Coordinate campaign delivery with agencies or freelancers.
About You:
* Proven experience in product marketing, ideally within B2B SaaS or tech-enabled services.
* Strong understanding of GTM strategy, project management, and stakeholder engagement.
* Excellent communication skills, both written and verbal.
* Collaborative, with a commercial mindset and customer focus.
* Ability to manage multiple workstreams in a fast-paced environment.
* Familiarity with NHS or health sectors is a bonus but not essential.
Ready to drive change through data and innovation? Apply now to lead one of the most exciting product launches in healthcare insights.
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