Location: CA1 1LL, Carlisle, Cumbria, North West, UKArea Sales Manager£45,000-£50,000 + Car + BonusNorthWe're recruiting on behalf of a well-established manufacturing business that supplies a wide range of technical products into commercial, industrial, and construction environments. Following continued growth, they are looking to appoint a driven Regional Sales Manager to strengthen their presence across the Midlands.The RoleAs Regional Sales Manager, you will be responsible for developing new business and managing an existing portfolio of customers across your territory. This is a hands-on, field-based role where you'll build strong relationships with contractors, distributors, architects, and end users to secure project and specification-led opportunities.Key responsibilities include:Proactively identifying new business opportunities and nurturing long-term customer relationshipsManaging the full sales cycle from enquiry, site visits, and technical discussions through to quotation and order conversionMaintaining regular customer visits to drive awareness, engagement, and repeat businessProducing accurate sales forecasts and updating CRM recordsWorking closely with internal teams to ensure customer requirements are understood and deliveredProviding market intelligence and competitor insights to support strategic planningAbout YouWe're looking for someone who is:Experienced in field-based B2B sales-ideally with a background in manufacturing, engineering, construction products, or technical solutionsConfident conducting site visits, surveys, and technical discussions with a range of stakeholdersAble to manage their own territory, plan appointments efficiently, and work to agreed KPIsCommercially astute, well organised, and comfortable producing accurate forecasts and reportsA relationship builder with strong communication and presentation skillsSelf-motivated, proactive and genuinely driven to develop businessWhat's On Offer£45,000-£50,000 basic salaryCompany carAnnual bonusSupportive team environment with full product trainingGenuine progression opportunities within a growing businessWR Engineering are the #1 recruitment partner for engineering, manufacturing & technical sales jobs. We recruit for permanent jobs UK wide.WR is acting as an Employment Agency in relation to this vacancy.TPBN1_UKTJ