Location:Land Off, Hopclover Way,Ringwood,Hampshire,BH24 3FQ
* Salary: Up to £85,000 per annum (DOE) + 40% Annual Bonus
Home Manager (Commercial Turnaround & Market Growth)
Yarnley Care Home | Ringwood
Up to £85,000 per annum (DOE) + 40% Annual Bonus + Executive Benefits
The Opportunity
Yarnley Care Home represents a high-value turnaround opportunity within the Care Concern Group portfolio. This purpose-built, 72-bed service is positioned for success, with luxury en-suite accommodation, premium facilities, and average weekly fees of £1,539. Despite strong fundamentals, including a 9.7/10 carehome.co.uk rating, current performance indicators highlight a significant gap between potential and delivery; occupancy is at 33%, agency dependency has escalated, and staff morale requires immediate intervention.
We are seeking a commercially driven, results-focused leader to reset operational performance, deliver occupancy growth, reduce cost inefficiencies, and build a stable, engaged workforce.
Strategic Priorities
This is not a maintenance role; it is a turnaround mandate. The successful candidate will be accountable for -
* Revenue Growth: Driving occupancy to sustainable levels by developing referral pipelines, repositioning Yarnley in the private-pay market, and ensuring full utilisation of capacity.
* Cost Optimisation: Reducing agency reliance through robust workforce planning, recruitment, and retention strategies to stabilise payroll spend.
* Cultural Transformation: Rebuilding staff engagement, instilling accountability, and driving a values-led, high-performance culture.
* Regulatory Excellence: Ensuring compliance, elevating quality metrics, and achieving the CQC rating aligned with service standards.
* Market Positioning: Reinforcing Yarnley’s profile as a premium home within the Hampshire market.
Candidate Profile
We are looking for a proven turnaround manager with demonstrable success in driving commercial and operational recovery. Specifically –
* Track record of delivering occupancy growth in the private-pay sector.
* Commercially astute, with strong P&L management, marketing, and revenue optimisation expertise.
* Proven ability to deliver workforce stabilisation and reduce agency dependency.
* Strategic leader with a visible, authoritative presence who can build confidence with staff, residents, families, and external stakeholders.
* Ideally nurse-qualified with an active NMC pin, though exceptional commercial leaders without nursing registration will also be considered.
Current Performance Snapshot
* Occupancy: 33%
* Agency Usage: Rising (requires cost and workforce intervention)
* carehome.co.uk Rating: 9.7/10
* CQC Rating: Only registered in August ‘24
Why Join Care Concern Group?
“This role is an exciting opportunity to join a fast-paced and growing care organisation. We seek to recruit the very best home managers and then empower and support them to be brilliant leaders. We believe in nurturing a positive culture where our colleagues are valued, recognised, and supported to overcome challenges.”
— Divisional Director, Care Concern Group
Care Concern Group is a family-owned organisation with over 100 care homes nationwide. We are expanding rapidly through new commissions and acquisitions, and we empower our managers to lead as business owners, with clear accountability for performance and the support to succeed.
Our Values
Trust | Respect | Passion | Kindness | Inclusivity
These values underpin our culture and define how we do business. A leader who embodies them while delivering commercial results will find both impact and reward at Care Concern Group.
Ready to Deliver Results?
If you are a proven turnaround leader with a track record of driving occupancy, reducing cost inefficiencies, and leading cultural change, Yarnley Care Home offers the platform, autonomy, and backing to achieve measurable impact.
Apply today and take ownership of Yarnley’s turnaround journey.
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