Job Description
Role Purpose:
The Senior CRM Executive is responsible for supporting all aspects of coordinating and executing a busy schedule of email and direct mail marketing activity, for the UK & Ireland (Consumer) source markets. Your main objective will be to help with the planning and production of digital and print CRM ‘always-on’ activity, playing a pivotal role in delivering effective, accurate and timely communications to all customer cohorts.
In addition, you’ll also support business improvement initiatives, implementing ‘project-based’ CRM activity; ultimately driving business growth and increasing customer lifetime value.
The role is based at our offices in Burton on Trent where we operate a hybrid working model with 2-3 days per week in the office.
Key Responsibilities:
1. Collaborating with your marketing peers, you’ll help to shape the email and direct mail plan, ensuring all content aligns with wider campaigns, messaging and business goals.
2. You’ll work closely with the Studio and Product teams, to ensure content is always on brand, exceptionally high-quality, optimised for outcome, and has a high degree of accuracy guaranteed.
3. You’ll work closely with the Brand & Campaigns Manager to ensure email and direct mail content i...