Marketing Lead Stockport, Greater Manchester Full-time | Office-based | Driver The Role We’re looking for a hands-on Marketing Lead to take ownership of marketing across a small group of companies operating in homecare, healthcare training, recruitment and tech. This is a broad, practical role. You’ll set direction, run campaigns, own performance and reporting, and make sure marketing activity delivers leads and results. You’ll work closely with a Digital Marketing Executive, acting as the strategic lead while remaining involved in execution where it matters. The role is for someone who enjoys variety, responsibility, and making decisions. Key Responsibilities - Own marketing strategy and priorities across multiple brands - Plan and run campaigns across paid, organic, content and email - Own reporting, analytics and insight (GA4) - Track performance across CPC, SEO, content and lead generation - Translate data into clear recommendations for the business - Lead SEO strategy and content direction - Write and sign off key copy (websites, campaigns, lead magnets) - Oversee paid campaigns and budget performance - Brief and prioritise work for the Digital Marketing Executive - Act as the main marketing contact internally What We’re Looking For Essential - 3–5 years in a hands-on marketing role (agency or in-house) - Confident using GA4 and reporting on performance - Strong campaign thinking and commercial judgement - Excellent writing and editing skills - Experience working across multiple channels and brands - Comfortable using WordPress, Asana and marketing tools day to day Desirable - SEO strategy experience - Paid media experience (Google / Meta / LinkedIn) - Experience in healthcare, training, recruitment or regulated sectors - Podcast, video or social-first content experience This Role Is Right For You If - You’re creative and like owning desisions and directions - You’re happy being both strategic and hands-on - You enjoy variety and pace