Role | CRM Manager
Location | Central London
Salary | Up to £50,000 (Plus bonus)
Contract | Permanent
All candidates must be fluent in written and spoken English and have the right to work in the UK.
About Us
Lane7 are the fastest growing and the market leading boutique bowling business in the UK, with multiple venues across three brands: Lane7, Level X and Gutterball. Think of us as your one-stop-shop for a great activity packed experience. Not only do we offer highly attractive bowling lanes, but also arcades, ping-pong, e-darts, virtual reality, karting and much more!
Could you be what we’re looking for?
Our ideal candidate is an CRM Manager that will lead the development
and implementation of the group’s new CRM strategy, centred around Bloomreach,
to drive customer retention, personalisation, and revenue growth across all
Lane7 Group brands.
* Do you have 3+ years’ experience managing CRM systems
(ideally Bloomreach).
* Proven experience delivering personalised
digital journeys and automated lifecycle campaigns.
* Strong analytical capability with a
commercial mindset — able to link CRM performance to revenue.
* Experience working with APIs and
integrations (EPOS, booking, data capture systems).
* Proficient in audience segmentation, A/B
testing, and campaign optimisation.
* Excellent written and visual
communication skills for creative briefing and reporting.
* Demonstrable experience with GDPR and
data compliance processes.
Desirable
* Experience in leisure, hospitality, or
multi-site consumer environments.
* Understanding of web personalisation
platforms and customer data platforms (CDP).
* Familiarity with booking systems such as
Tevalis or Bookedit.
* Working knowledge of HTML email
templates, dynamic content, and tagging.
Personal
Attributes
* Commercially driven with a clear focus on
measurable outcomes.
* Curious, analytical, and confident
interpreting data into strategic actions.
* Collaborative by nature — works fluidly
with creative, operations, and commercial teams.
* Passionate about improving the guest
journey and creating memorable digital touchpoints.
The Role
* Develop and own the CRM strategy across
all brands, aligning with commercial and marketing objectives.
* Build lifecycle marketing programmes that
drive acquisition, retention, re-booking, and cross-brand engagement.
* Work with the Digital and Marketing teams
to integrate CRM data into personalised web journeys.
* Ensure data collection, segmentation, and
targeting deliver measurable uplift in guest engagement and conversion.
* Manage all CRM campaigns including email,
SMS, and triggered automations.
* Create personalised web experiences based
on customer data, browsing, and purchase behaviour.
* Develop automated customer journeys —
pre-booking, in-venue, and post-visit.
* Analyse campaign performance, identifying
actionable insights to improve conversion and lifetime value.
* Develop segmentation models and customer
profiles for targeting by behaviour, spend, and activity.
* Ensure GDPR compliance across all CRM
activity.
* Partner with Marketing, Digital, and
Operations teams to deliver joined-up campaigns that drive measurable
revenue impact.
Working Arrangement
* Hybrid remote, this role requires regular travel to our venues.
* Flexibility to work evenings, weekends & Bank Holiday.
* Hotel overnight stays as required to meet the needs of the business.
* Some international travel.
* Attend and participate in company meetings.
* Multiple platforms for communicating with HQ Support & site teams to include phone, email and Teams.
What We’ll Offer
* Up to £50,000 salary per annum
* Plus Bonus
* Private Health insurance & benefits through Vitality
* Cycle2Work scheme in partnership with Halfords
* Access to our team wellbeing app – to support in promoting mental health awareness and wellbeing in our teams.
* Friends and family discounts across the Lane7 Group
* Company contribution pension
To Apply
Does this sound what you’re looking for? Get in touch asap to find out more and join us!