Are you a commercially driven, creative partnerships leader with a passion for live experiences and brand engagement? We’re looking for a Director of Brand Partnerships for a large live events business to take their commercial strategy to the next level.
Reporting to senior leadership, this is a pivotal role designed to build long-term brand alliances, create innovative partnership propositions, and deliver tangible revenue growth through high-impact sponsorships and brand activations.
Key Focus Areas
* Develop and lead partnership strategy across multiple event formats
* Identify new commercial opportunities with brands, venues, and agencies
* Create compelling propositions for brand activations, fan zones, and seasonal experiences
* Build strategic relationships with household-name food & beverage brands
* Deliver sponsorship deals that offer clear ROI and meaningful audience engagement
* Collaborate cross-functionally with marketing, operations, and revenue teams
* Lead a high-performing partnerships and brand activation team
What You'll Bring
* Proven experience in sponsorship sales and partnership development
* A strong network across brands and agencies – particularly in food, drink, and lifestyle sectors
* Strategic mindset with the ability to craft tailored, commercially viable partnership packages
* Strong financial and commercial acumen
* Confidence working with senior stakeholders, including brand and C-suite leaders
* A passion for live events, fan engagement, and experiential marketing