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(Permanent, Hybrid, Full Time, 38.75 hours, Monday to Friday 8:45am to 5:30pm)
Location: Rugby Head Office
Your new Company:
Häfele is an internationally trusted name supplying furniture fittings, ironmongery and hardware to the trade. We are recognised for our extensive range and quality of product as well as our expertise in the industry and excellent customer service. Häfele UK provides comprehensive customer support through our best-in-class sales and support team.
Your new role:
We’re looking for a Digital Marketing Specialist to support the day-to-day execution, management and performance of our email, social media, and paid social activity. In this hands-on role, you’ll be responsible for building, scheduling, and reporting on content across key digital channels, ensuring campaigns run smoothly and effectively.
Working closely with our Marketing Copywriter and wider digital team, you’ll play a vital role in bringing campaigns to life. From supporting the build and optimisation of email lifecycle journeys — such as welcome, reactivation, and post-purchase flows — to helping drive engagement across social and paid social platforms, you’ll make sure our digital presence is both polished and performance-led.
While you won’t be responsible for writing copy, you’ll understand how to execute content that aligns with commercial goals, reinforces brand positioning, and connects with the right audiences at the right time.
Key Responsibilities:
* Plan, build, and deliver high-performing email campaigns, including automated lifecycle journeys (e.g. welcome, reactivation, post-purchase)
* Manage day-to-day scheduling and publishing across social media platforms, ensuring timely, engaging, and on-brand content
* Support paid social and influencer activity, ensuring campaigns align with business goals and deliver measurable results
* Collaborate with the Marketing Copywriter and wider team to ensure content is tailored to each platform and audience
* Monitor and report on email and social performance, using insights to optimise campaigns and inform future activity
* Build and maintain segmented customer databases to ensure targeted, relevant communications.
* Champion continuous improvement through A/B testing, performance tracking, and market research
* Work closely with internal stakeholders and third-party partners to support the wider CRM and digital marketing strategy
What you’ll need to succeed:
To succeed as a Digital Marketing Specialist, you’ll need a customer-first mindset, a sharp eye for detail, and a proactive approach to delivering high-performing campaigns. You’ll be naturally curious, keen to test and refine, and confident working with data to improve performance across email and social media. A collaborative spirit and strong communication skills are essential, as you’ll work closely with teams across the business to bring campaigns to life and ensure our messaging is always engaging, relevant, and on-brand.
* 2–3 years’ experience in a digital marketing role, with hands-on expertise in email marketing and social media
* Confident using tools such as Meta Business Suite, Dotdigital, Mailchimp, and Google Analytics (GA4)
* Strong understanding of the customer journey and how to use email and social channels for acquisition, engagement, and retention
* Skilled at interpreting performance data and applying insights to optimise future campaigns
* Excellent organisational and time management skills, with the ability to manage multiple projects and deadlines
* Creative thinking and attention to detail, particularly in building visually appealing, high-converting content
* A positive, team-oriented mindset with a desire to grow and make a meaningful impact
* Educated to degree level or equivalent, with strong written and verbal communication skills
If you’re a motivated Digital Marketing Specialist ready to take the next step in your career — and want to be part of a collaborative team where your ideas, creativity, and attention to detail make a real impact — we’d love to hear from you.
What you’ll get in return:
* Annual Bonus up to 3%
* Benefits including:
o Holiday of 23 days’ basic + 8 bank holidays in a complete year, increasing to 28 days basic with our length of service programme
o Healthcare – Westfield Health Cashplan scheme, access to money back on dental, optical, consultation, therapy treatments and wellbeing treatments, hospital treatment insurance, Employee Assistance Programme and Life Insurance
o Discounts: Huge range of shopping and activity discounts available through Westfield Rewards
o Pension Scheme
o Stock Discounts
* Learning and Development opportunities
This role is full-time, permanent. Core hours of work are 8:45am to 5:30pm, Monday to Friday, however, flexibility will be required for this role. The role is offered on a hybrid basis meaning you would be site-based Monday and Tuesday and a further third day of your choice, with 2 days from home.
A job profile is available on request. Please send your current total remuneration package, CV and covering letter to the Recruitment Team at recruitment@hafele.co.uk.
Shortlisting and interviews for this role will take place while the advert is live; the vacancy will be closed as soon as the successful candidate is appointed. Applicants are therefore encouraged to submit applications as soon as possible. We are committed to equal opportunities.
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