Job Overview
Join to apply for the Digital Marketing Manager role at YMM.
Bring your creativity skills to a cause that matters and help shape the voice of a youth mental health charity, creating content that inspires, informs, and connects.
Your work will help us connect with more young people who could benefit from our mentoring, while also engaging new supporters, volunteers, and schools. You’ll play a vital role in strengthening our digital presence, helping us share our message, highlight our impact, and ensure more young people get the support they need to thrive.
Qualifications
* Experienced in digital marketing, social media management & content creation
* A strong communicator with excellent writing skills
* Confident using platforms like Instagram, TikTok, LinkedIn, Facebook, and YouTube
* Confident using tools like Canva (or similar design platforms)
* Proactive, creative and able to work both independently and collaboratively
* Passionate about youth empowerment, mental health & YMM’s mission
* Website content management (WordPress)
* SEO understanding and blog writing
* Video editing or short-form video content (especially for TikTok or Reels)
Responsibilities
We’re looking for a creative and proactive Digital Marketing Manager to help us grow our online presence, engage our community, and promote our youth mental health programmes and events.
* Take the lead on shaping and delivering our digital communications strategy, including creating and managing a content calendar across social media and our website.
* Writing and updating blog posts and website content to reflect our latest news, events, and impact.
* Designing branded graphics and visuals using Canva.
* Creating and scheduling engaging content across Instagram, LinkedIn, Facebook, X/Twitter, Bluesky, TikTok & YouTube.
* Monitoring analytics and suggesting improvements based on insights and trends.
* Supporting the promotion of events and fundraising campaigns.
* Engaging with our online community and encouraging interaction.
* Supporting the creation of our newsletter.
You’ll work closely with the CEO, Trustees & Operations Manager, who will provide guidance on our brand, tone, messaging and regular information on anything ongoing at YMM.
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