At Smarkets and our dynamic sportsbook, SBK, our connection with our users is everything. We are seeking a passionate CRM & Retention Executive to help us build lasting relationships with our customers. In this role, you will be instrumental in executing a CRM strategy that drives loyalty and engagement across the UK, Ireland, and our expanding international regions.
What You'll Achieve
* :Drive Customer Retention: Craft and deliver compelling, targeted communications across email, SMS, and push notifications that resonate with users of both Smarkets and SBK
* .Own Campaign Execution: Manage the end-to-end process for customer campaigns, from strategic testing and scheduling to flawless deployment via our ESP
* .Turn Data into Action: Partner with our Data Analysts to meticulously track campaign performance against KPIs. You'll use these insights to refine our approach and report on weekly, monthly, and annual results
* .Master Customer Segmentation: Dive deep into our customer data to develop and manage sophisticated segmentation, ensuring we send the right message to the right user at the right time—whether they're new, active, or lapsed
* .Shape the Customer Journey: Assist in managing and optimising our automated lifecycle campaigns, creating a seamless experience from user onboarding and retention right through to churn prevention and reactivation
* .Champion a 'Test and Learn' Culture: Collaborate with our talented design team to constantly optimise our campaigns. You'll develop a robust testing strategy, experimenting with everything from send times and templates to creative content
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About y**
* ouProven experience working within CRM and Email Marketi
* ngProven track record in working with databases and user segmentati
* onExcellent written and verbal communication skil
* lsStrong time management with the ability to manage projects and prioriti
* seA team player who shares our valu
* esA passion for spor
**ts
Val**
* uesPush to
* winMake others bet
* terGive a s
* hitBe a
* proBring the ene
rgy
Our values are at the heart of everything that we do. We believe these are the fundamentals to ensure we are delivering what's expected of us in the best way possible for ourselves and for those around
**us.
Ben**
efitsWe offer a competitive salary package and benefits, along with a dynamic and collaborative work environment. Your work with us will make an impact and your voice will be h
eard.We are a diverse team with a strong work ethic and plenty of hunger to win. We have designed our benefits offering around Health, Wealth, Lifestyle and Develop
ment.
These in
* clude:Stock options which vests over 4
* yearsPension scheme - An impressive pension scheme via Aviva. We will match 6% if you choose th
* e sameHealth ins
* uranceFresh fruit and snacks provided in the office everyday (tea, coffee, soft drinks also inc
* luded)We're a member of a cycle to work
* schemeWe want to continue to invest in all our employees and do so by providing a £1000 yearly education budget that can be used on courses, conferences, books or tr
* aining25 days paid holiday + bank holidays to enjoy - you have the choice to carry over 5 days to the next
* yearFlexible working - we want to provide a hybrid model approach to working and provide you with 2 days a week working from
* home.20 days a year of globally working - we provide the ability to work from anywhere in the world for up to 20 days a
* year.We will provide you lunch everyday in the office - you don't need to worry about feeding your belly as we have it sorted with top quality food served by our in-house Chef
Alex