Just Recruitment has a fantastic opportunity for a skilled Digital Marketing Executive to join an exciting company based in Ipswich.
You will be responsible for driving business growth and boosting brand visibility through digital channels. The role involves developing digital strategies, managing SEO, SEM, email campaigns, and social media-particularly within a B2B context. Creativity and a strong grasp of digital tools are essential.
Hybrid Working available after successful completion of probationary period (min. of 3 days in the office, up to 2 days at home)
9am - 5pm
Duties include:
Working with the Marketing Manager to execute the marketing strategy.
Drive the development, evolution and progression of websites.
Facilitate content population and migration, defining content, meta descriptions and relevant back-end tags as appropriate, manually transferring content and assets as required.
Review webpages for accuracy of copy, internal links and downloads.
Support the image library collation and upload process including video content.
Integrate SEO into content plans, create and optimise engaging content for the website and social media.
Create new web pages to meet the needs of the business and the marketing plan, conducting analysis through tracking tools and reporting.
Vital professional expertise:
A minimum of three years' experience in a digital marketing role.
Website Content Management Systems.
Website reporting and analytics tools (e.g. GA4).
A/B testing and other forms of optimisation.
Social media platforms and scheduling tools (e.g. Hootsuite).
PPC & Email marketing.
Prepare reports on marketing and ROI metrics.
Working within B2B industry