About Us
Vinarchy - Redefining wine.
Vinarchy brings the best of these historic wine businesses into an exciting future, as one, new, exceptional global wine company. Managing the entire wine supply chain - from grape to glass - Vinarchy produces wine in Australia, New Zealand, Spain, Italy, South Africa, Chile and the United States, with employees in almost every continent around the world.
Vinarchy’s diversified portfolio includes our global pillars Jacob’s Creek, Hardys, and Campo Viejo, alongside growth drivers - Grant Burge Wines, Stoneleigh, Jam Shed, Brancott Estate, Mud House, St Hugo, St Hallett and Petaluma - that are accelerating the category globally.
Innovative, ambitious and imaginative, Vinarchy challenges the conventions of the industry to lead, shape and grow the future of the wine category.
About The Role
The Customer Marketing Manager, EMEA plays a key role in enabling One Vinarchy. Reporting to the Senior Customer Marketing Manager, this role delivers best‑in‑class customer and channel activation across priority EMEA markets, translating brand strategy into effective in‑market execution.
Key Responsibilities
* Develop and deliver customer marketing toolkits for priority EMEA markets
* Equip distributors and regional sales teams with activation materials and guidance
* Adapt global campaigns to local shopper behaviours and channel needs
* Partner with commercial teams to support customer presentations and growth initiatives
* Gather market feedback and shopper insight to inform planning
* Track activation effectiveness and share best practice across markets
* Support execution of key trade events across the region
Your Experience / Capability
* 3–5 years’ experience in customer, shopper or trade marketing
* Experience working across multiple markets or distributor‑led environments
* Strong understanding of retail and on‑trade activation principles
* FMCG or drinks industry experience preferred
* Strong commercial acumen and ability to link activity to business outcomes
* Excellent stakeholder management and communication skills
Behaviours
* Ability to operate effectively in a changing environment
* Strong collaboration and communication skills
* Detail-focused, proactive and eager to learn
* Alignment to Vinarchy values and ways of working
Our Company Values
* Grow Together
* Integrity in Every Drop
* Own Your Impact
* Simplify To Amplify
Why Join Us?
This role is a rare opportunity to lead all aspects of customer marketing in key markets within EMEA (in-store, on-prem, experiential activations) in a newly formed global organisation. You’ll be comfortable making commercial decisions, driving regional performance, and helping build a model that will support Vinarchy’s long‑term growth.
You’ll also enjoy:
* Staff wine allowance and access to unique wine specials
* Paid Parental Leave
* Loyalty Leave - earn up to 1-week additional annual leave after 5 yrs
* Vinarchy Anniversary Day off
* Go Beyond Day - making a difference in your local community
* Access to an extensive online learning library
* Annual Flu Vaccination Program
* Employee Assistance Program
* Exclusive employee discounts with national retailers
Want to know more about us? Check out this short video!
https://www.youtube.com/watch?v=LF-ez1cx3Vo
Ready to redefine your future? Apply today!
At Vinarchy, we are dedicated to building a diverse, dynamic and inclusive culture and are proud to be an equal opportunity employer. Prospective candidates will be required to provide proof of legal work rights and may be required to undertake relevant, role-appropriate pre‑employment screening. If you require any reasonable adjustments to participate in the recruitment process at any stage, please let us know.