Role: E-Commerce Executive
Location:Walk London HQ, Basingstoke
Salary: £30,000–£35,000
Start Date: Immediate
Contract Type: Full-time, Office Based
About Walk London
Walk London is a rapidly growing British footwear brand redefining accessible luxury with trend-led design, quality craftsmanship, and a strong omnichannel presence. As we expand globally, we’re looking for a proactive and detail-oriented E-Commerce Executive to manage the day-to-day operations of our Shopify DTC platform.
Role Summary
You’ll be responsible for ensuring the smooth running, accuracy, and performance of walklondonshoes.com; optimising content, functionality, and operations across markets to maximise sales, user experience, and efficiency.
Key Responsibilities
Website & Content Management
* Oversee daily Shopify operations, including content updates, app settings, and page creation
* Manage all product listings across dynamic marketplaces: product creations, EANs, setup, pricing, tagging, copy, and metafields
* Merchandising and seasonal page updates across multiple markets
* Ensure all on-site content is current, on-brand, and conversion-led
* Identify and implement CRO opportunities to enhance UX
Platform Integrations & Technical Ops
* Maintain integrations with key platforms: Google, Meta, Klaviyo, Mintsoft, TikTok Shop, GA4, Merchant Centre
* Monitor warehouse syncs and order fulfilment via 3PL (Mintsoft)
Inventory, Shipping & Returns
* Manage logistics partners and negotiate shipping rates (Royal Mail, DPD etc)
* Coordinate with 3PL on stock and delivery performance
* Oversee return platforms (e.g. Samos, Reveni) and support customer resolution
Reporting & Insights
* Produce e-commerce reports (sales, IOSS tax, site performance) and make data-driven recommendations for improvement
* Support commercial and finance teams with data analysis and reporting
* Flag technical/product issues and track resolutions
Customer Experience
* Collaborate with customer service to support technical queries and peak cover
* Ensure a consistent, seamless journey across all transactional touchpoints
* Assist in executing customer loyalty and retention strategies
Essential Skills & Experience
* 3+ years in e-commerce retail, preferably fashion.
* A proven track record of driving online sales and achieving revenue targets.
* Expert in Shopify Plus, with strong HTML troubleshooting ability
* Advanced Excel skills (pivot tables, formulas, data analysis)
* Confident in managing product data, merchandising, and pricing strategy
* Strong knowledge of digital tools: payment gateways, CRM, order platforms
* Analytical, commercially aware, and highly organised
* Excellent written and verbal communication
Preferred
* Fashion industry experience
* Degree in E-commerce, Digital Marketing, or Business
* Familiarity with analytics tools: GA4, GTM, Looker Studio
Why Join Us?
At Walk London, you’ll be part of a tight-knit, high-performing team committed to shaping the future of premium men’s footwear. We offer a fast-paced and collaborative environment where creativity is celebrated, and ideas have real impact. If you’re ready to bring bold thinking and digital expertise to a growing global brand, we’d love to hear from you.
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