Inghams and Santa’s Lapland are part of Hotelplan UK, a Group of specialist tour operators.
As a Group we are incredibly passionate about the holidays we sell, and our employees both in the UK and Overseas are focussed on ensuring that we meet, indeed exceed, the expectations of our customers.
Our vision - “To be the most loved travel company in our markets, famous for customer experience and sustainable travel”.
The great outdoors is our happy place and it’s open all year round. Ski the slopes, walk the walks and explore the Lapland wilderness. If nature’s in your nature… if you’re itching for adventure - you’ve found your people. We are united by our shared passion for our exceptional brands- Inghams and Santa's Lapland. Driven by a strong sense of purpose, staying true to our commitment to our people and planet.
If you're looking for a career that's not just a job but a fulfilling adventure, we welcome you to explore opportunities with us. Join our team and be part of a dynamic, purpose-driven business dedicated to making a positive impact in the world. Join us on our journey, creating extraordinary travel experiences for all.
Our vision is to be the most loved travel company in our markets, famous for customer experience and sustainable travel.
We put people at the heart of everything we do and are proud of the extensive benefits we offer.
This role is based in Farnborough, Hampshire with 2 days per week in the office. Our office is within walking distance of the train station and has free parking. This is a full-time position, however work life balance is important to us and so we are open to discussion on flexible working patterns (minimum 4 days per week).
Salary: £40,000 - £45,000 + bonus
About the role:
You will drive visibility across both classic and AI-driven touchpoints for our two specialists travel brands – Inghams and Santa’s Lapland. At the heart of our dynamic in-house Digital and Ecommerce team, you will collaborate seamlessly across marketing channels, product teams and our external digital agency to ensure our brands are cited, surfaced and trusted across both traditional and AI-driven search experiences. You will craft longer-term strategies, deliver SEO training sessions and implement day to day optimisations.
* Develop and deliver brand-specific SEO strategies to enhance search rankings, grow organic reach, and drive qualified traffic that converts into leads, bookings, and revenue.
* Conduct ongoing keyword research and analysis to identify opportunities, optimising both new and existing content for maximum visibility.
* Collaborate with internal teams including content editors, copywriters, and product specialists to brief and implement on-page optimisations, ensuring all new content is fully optimised before publication.
* Partner with our digital agency to plan, manage, and deliver Digital PR and outreach campaigns that strengthen authority and brand presence.
* Manage and enhance the website’s backlink profile through targeted link building and regular audits, maintaining high-quality links and protecting SEO integrity.
* Work closely with the Ecommerce team and digital agency to prioritise and implement technical SEO improvements through development cycles.
* Monitor and maintain the website’s technical health across all search engines, ensuring superior crawlability, indexing, and user experience in line with Core Web Vitals and accessibility standards.
* Boost brand visibility within AI-driven search experiences by optimising content, structured data, and schema for inclusion and accurate citation across platforms such as ChatGPT, Perplexity, and AI Overviews.
* Deliver regular training sessions to upskill teams and ensure SEO best practices are consistently applied.
* Stay ahead of SEO trends, algorithm updates, and evolving search behaviours to adapt strategies and sustain competitive advantage.
* Perform in-depth competitor and market analyses to uncover trends, benchmark performance, and present actionable insights to stakeholders.
* Track, measure, and report on key website and content performance metrics, providing actionable recommendations for continual improvement.
Am I the right person? We are looking for your application to demonstrate:
* Proven SEO experience with measurable success in driving organic growth and maintaining technical site health.
* Deep understanding of SEO best practices with the ability to brief, edit, and QA high-E‑E‑A‑T content that aligns with search intent, brand voice, and user experience principles.
* Knowledge of accessibility standards and familiarity with testing tools.
* Strong grasp of the marketing funnel and how organic strategy supports each stage.
* Proficiency with SEO and analytics platforms, including GA4, Google Search Console, Semrush, Looker Studio, and Power BI (or equivalents).
* Excellent analytical abilities with a proven track record of turning complex data into actionable insights that drive performance.
* Highly organised and capable of managing multiple priorities in a fast-paced environment.
* Experience with CMS platforms, ideally Umbraco.
* Driven by measurable results, continuous improvement, and commercial impact.
* Technically astute, detail-oriented, and creatively minded with a problem-solving mindset.
* Confident communicator who can work collaboratively or autonomously when required.
* A passion for travel, outdoor activities and winter sports would be beneficial.
* Customer and commercially centric.
Sustainability and responsible tourism is at our core and our values will be close to your heart.
Diversity is to be celebrated. Life would be dreary, and change would be slow, if we all thought the same way. We challenge our ideas, each other, and our business partners - always with respect and kindness.
Inghams & Santa's Lapland are a part of Hotelplan Group, a well-established and diverse family of specialist tour operators, with a long tradition of developing and operating market-leading experiences. The family comprises ski and walking holidays with Inghams and Santa’s Lapland; adventure travel with Explore Worldwide; and self-guided experts, Inntravel.