Mortgage Advisor – Believe Loans (Believe Money Group)
Location: Onsite – Cheadle Hulme
Employment Type: Full-Time
Remuneration: Basic + Commission
About Believe Money Group
Believe Money Group is a fast-growing financial services organisation specialising in innovative solutions across the lending and broker markets. We are driving transformation across our group of companies by combining strong operational expertise with modern systems, data, and customer-first thinking.
Our purpose is simple: to bring clarity, speed, and confidence to financial decision-making. Through our lending and mortgage businesses, we support customers with financial expertise, efficient processes, strong lender relationships, and a culture of continuous improvement.
Role Overview
We are looking for an experienced Mortgage Advisor to join our Believe Loans team, specialising in second charge lending. You will be responsible for delivering professional, compliant advice while providing an outstanding customer journey from initial enquiry through to completion.
This is a target-driven, customer-focused role suited to advisors who are confident managing their own pipeline and committed to achieving the right outcomes for every client.
Key Responsibilities
Provide compliant second charge mortgage advice in line with FCA regulations
Deliver fully compliant advice that adheres to FCA guidelines, internal quality standards, and company procedures. Ensure all recommendations are backed by thorough due diligence and clear rationale.
Deliver tailored solutions that reflect each client's personal and financial circumstances
Assess customers' needs holistically, considering affordability, credit history, long‑term goals, and risk appetite. Present clear and suitable solutions that demonstrate expert understanding of the second charge market.
Ensure an exceptional customer journey from enquiry to completion
Guide clients through the full advice process with professionalism, clarity, and empathy. Maintain regular communication, manage expectations proactively, and remove friction points to maximise satisfaction and conversion.
Conduct detailed fact‑finds and financial assessments
Gather accurate and comprehensive information covering income, expenditure, liabilities, credit profile, property details, and client objectives. Identify any potential vulnerabilities and ensure advice reflects the customer's best interests.
Clearly explain products, processes, and lender criteria
Translate complex lending terminology into simple, customer‑friendly explanations. Ensure clients understand product features, associated risks, and the rationale behind recommendations.
Manage your own pipeline, diary, and workload efficiently
Prioritise caseload effectively to meet service standards, turnaround times, and regulatory requirements. Oversee each application through to completion, liaising with lenders, underwriters, and internal teams to progress cases smoothly.
Maintain accurate, complete, and compliant records
Document all advice, conversations, decisions, and supporting evidence promptly. Ensure audit‑ready files with consistent attention to accuracy and regulatory expectations.
Keep up to date with industry developments
Actively monitor changes in lender criteria, market trends, product updates, and regulatory shifts. Participate in ongoing training and development to maintain high levels of professional competence.
Achieve individual and team performance targets
Work towards agreed KPIs including conversion, service quality, productivity, and compliance outcomes. Contribute positively to team success and collaborate with colleagues to support the wider business.
Proactively identify risks, issues, or barriers affecting customers
Recognise and resolve potential issues early, escalating when needed. Handle complaints or concerns in line with company procedures, always aiming for timely and fair outcomes.
Embed Treating Customers Fairly (TCF) and Consumer Duty in all interactions
Demonstrate consistent commitment to positive customer outcomes, transparency, and responsible lending practices. Challenge processes or decisions that do not align with company values or FCA expectations.
Promote and represent the Believe brand and values
Act as an ambassador for the business, demonstrating integrity, professionalism, and a customer‑first mindset. Uphold a high standard of conduct internally and externally.
Participate in internal or external meetings, training, and reviews
Attend team meetings, lender updates, performance reviews, and training sessions. Share knowledge, contribute ideas, and support continuous improvement across the team.
Essential Requirements
· CeMAP Level 3 (or equivalent) – required.
· Experience in mortgage advice, ideally within second charge or specialist lending.
· Strong understanding of FCA regulations and compliant sales processes.
· Proven ability to meet or exceed performance targets.
· Excellent communication and customer service skills.
· Strong attention to detail and organisational skills.
Desirable (Nice-to-Have) Skills
· Previous experience in second charge or specialist lending.
· Experience working in a fast-paced, target-driven environment.
· Strong knowledge of lender panels and criteria.
· Familiarity with CRM and mortgage sourcing systems.
What We Offer
· Cash Plan with Westfield Health
· Access to Free Therapy sessions
· Gym Membership
· Parking
· End of Quarter Events and incentives
· Progression opportunities
How to Apply
Please submit your CV and a brief cover letter to, quoting "Second Charge Mortgage Advisor" in the subject line.