Supporter Marketing Officer – Legacy & In Memory
£35004 - £36845 37.5 hours per week
Leicester based with hybrid working
Benefits include:
* Up to 42 days annual leave, life insurance and sick pay
* Enrolment in health cash back plan to cover everyday healthcare costs
* Refer a Friend Bonus
* Cycle to Work Scheme / close to park and ride at Leicester Forest East
* Subsidised short breaks at selected RAFA Accommodation
About us
The RAF (Royal Air Forces) Association has a clear objective: to help sustain a resilient and empowered RAF community. Through our sector-leading welfare and wellbeing services, we offer a wide range of support to serving personnel, veterans and their families. With thousands of members and supporters across the UK and further afield, plus hundreds of dedicated employees and volunteers, we have the network and experience needed for a personal one-to-one approach. We work together to make sure no one is ever left behind.
About the role
Based within our dynamic (and growing!) Marketing Team, The Supporter Marketing Officer will lead the planning and delivery of acquisition and stewardship activity for Legacy and In Memory supporters, helping to grow sustainable income and raise the profile of the RAF Association. Reporting to the Head of Supporter Marketing, the role will be the key point of contact for Legacy and In Memory campaigns, managing relationships with external agencies and suppliers. In addition, the role will contribute to wider marketing, communications, and engagement initiatives across the organisation.
Primary responsibilities include
* Lead and deliver integrated Legacy and In Memory campaigns across channels (paid media, direct mail, events), ensuring brand alignment and sensitivity.
* Develop and implement acquisition and stewardship strategies to drive cost-effective lead generation, donor conversion, and long-term engagement.
* Collaborate with marketing, fundraising, and trading teams to align on priorities, supporter journeys, messaging, and campaign calendars.
* Plan and deliver intimate supporter events (e.g. remembrance gatherings, legacy briefings) in partnership with the NMA, RAF Stations, and engagement teams.
* Manage day-to-day relationships with agencies and suppliers to maximise campaign impact and ROI.
* Work with the Customer Engagement Team to enhance supporter experiences, particularly for legacy pledgers.
* Align Legacy and In Memory marketing with broader organisational communications, fundraising, and service delivery.
* Drive innovation by testing new approaches and tools to improve campaign performance and supporter engagement.
About You
We need you to have a proven track record in delivering successful campaigns and appeals in a professional fundraising, marketing or communications role. With an understanding of audience segmentation and supporter journeys, you will have the ability to translate the Associations work into engaging supporter communications. Up to date computer literacy is essential for this role as you will need experience of using CRM systems (we use Salesforce) for supporter management, analysis and reporting. If you are creative, proactive results-driven individual we would love to hear about what you can bring to the role!
It is highly recommended that you read the full role profile and person specification which is available to download on our website
Closing Date 8am Monday 5 January
Interview Date w/c 12 January
(please note our office is closed from 24 December and will reopen on 2 January)
The RAF Association is a Disability Confident employer. Please let us know if you require any assistance with your application.
Applicants must have the right to work in the UK as we are unable to enter into sponsorship agreements