Social network you want to login/join with:
Head of Ecommerce
This role is responsible for delivering the growth objectives for the D2C site and third-party marketplaces.
Managing a team of 9 across digital marketing channels (PPC, SEO, Email, Affiliates, Social) and digital trading to achieve a +£50m sales budget. The role will work cross-functionally with the digital operations and development teams to deliver KPIs that support growth objectives.
The responsibilities include:
1. Optimising visitor value and marketing channels using data and insights for agile trading activities (landing page optimisation, sort order, attributes, search results, recommendations, content) by device, and recommending larger inputs into the digital operations and development team's roadmap.
2. Managing a £5m CRM and acquisition budget, evaluating trade-offs between Cost of Acquisition (CAC) and Customer Lifetime Value (CLTV) to optimise spend.
3. Collaborating with data/insight and buying/merchandising teams to ensure the category and product propositions are digitally focused, using data to influence product and category decisions.
4. Aligning digital channel strategies with the commercial plan by working with the brand/creative team to ensure creative assets are suitable for digital channels.
5. Increasing digital channels’ profitability through collaboration with the data/insight team.
6. Improving operating profit of the marketplaces channel by performance analysis and understanding levers to drive profitable growth.
The ideal candidate will be an experienced leader who can motivate and develop their team.
They should be commercially astute with strong analytical skills, capable of quickly understanding complex problems and taking decisive action.
Trading focus, with the ability to recognize customer and commercial trade-offs, and articulate the case for change with customer and commercial benefits.
Excellent prioritisation and stakeholder management skills to maximise value.
Strong influencer skills, capable of building positive relationships across the business.
Confidence, patience, tact, and diplomacy are essential when dealing with challenging situations.
#J-18808-Ljbffr