Hybrid role (min 2-3 days a week in Altrincham Office)
Role Overview
Omni RMS is looking for a proactive and creative Digital Marketing Executive to support the growth of our brand, digital presence, and audience engagement. This role will support across the full marketing mix with a focus on SEO, social media, community building, and events, with the aim of increasing visibility, engagement, website traffic, and sales opportunities.
The successful candidate will be hands-on, organised, and confident working across multiple digital channels and projects simultaneously, while using insights and data to continuously improve performance.
Key Responsibilities
* Plan and execute SEO content outreach campaigns to secure high-quality backlinks and increase Omni’s brand visibility
* Identify and build relationships with relevant publications, partners, and platforms for outreach opportunities
* Build and maintain relationships with external websites and contributors
* Monitor backlink profile and domain authority improvements
Social Content Creation & Community Management
* Create and maintain a social media calendar to ensure Omni’s social strategy is up to date
* Create engaging social content aligned to Omni RMS’s brand and messaging
* Manage and grow social media channels, with a strong focus on LinkedIn
* Actively engage with followers, respond to comments and messages, and nurture online communities
* Monitor and report on social performance
* Adapt content to improve reach and engagement
Event Planning & Execution
* Support the planning, promotion, and execution of online and in-person events
* Coordinate event content, schedules, and communications across digital channels
* Assist with post-event follow-ups, content creation, and performance reporting
Community Identification & Engagement
* Identify relevant online and offline communities, forums, and groups to join
* Engage authentically within communities to gather audience insights
* Spot opportunities to generate leads and support sales conversations
* Feed insights back to marketing and sales teams to improve targeting and messaging
* Upload and manage website content using the CMS
* Optimise content for SEO best practices, including keywords, metadata, and internal linking
* Ensure content is up to date, accurate, and aligned with brand guidelines
* Track website performance and suggest improvements to increase traffic and engagement
Objectives & KPIs
* Reach new and relevant audiences across digital channels
* Increase engagement with both new and existing audiences
* Drive increased website traffic through social media and SEO activity
* Improve domain authority through consistent backlink acquisition
* Increase LinkedIn reach, impressions, and engagement rates
Skills & Experience
* Minimum 1 year experience in a digital marketing role
* Understanding of SEO fundamentals and backlink strategies
* Strong social media content creation and community management skills
* Organised, detail-oriented, and able to manage multiple projects
* Experience managing LinkedIn for B2B brands
* Familiarity with CMS platforms (e.g. WordPress)
* Experience supporting or running events
* Basic knowledge of analytics tools (Google Analytics, Search Console, social insights)
* Experience designing graphics for social media (canva or similar)
* Experience of working within a CRM
Personal Attributes
* Curious and eager to learn about audiences and market trends
* Confident engaging with communities and external partners
* Creative thinker with a data-driven mindset
* Collaborative, comfortable working across teams as well as working individually
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