Stafford House, with over 70 years of experience, is a respected leader in English language education for international students studying in the UK. We are seeking an experienced Sales & Marketing Director to drive growth and strengthen our position in this dynamic sector.
As a vital member of our Senior Leadership Team, you will shape the strategic direction of the business by leading student recruitment through global agent networks, managing an international sales team, and overseeing direct recruitment channels. Your efforts will enhance our market presence and ensure outstanding service to students and partners worldwide.
You will be responsible for developing and executing a clear Sales & Marketing strategy that supports the growth and long-term success of our trusted brands, Stafford House International and Stafford House Study Holidays.
We welcome applications from candidates worldwide. Please note, this role involves travel aligned with market priorities and business needs.
Salary: Competitive
Location: Remote with travel
Key Responsibilities:
* Develop and implement clear sales strategies for both agent and direct student recruitment, regionally and globally
* Lead a global, remote sales teamensuring strong communication, motivation, and results.
* Oversee and support the marketing team to align brand messaging with recruitment goals.
* Manage and grow agent relationships, identifying new markets and opportunities.
* Lead the Global Sales Support (GSS) team to achieve ambitious targets, while role-modelling and fostering a positive, high-performance culture
* Monitor industry trends and competitor activity to keep Stafford House competitive and innovative.
* Develop engaging content and creative campaigns with the central marketing team to highlight Stafford House’s unique strengths.
* Collaborate with brand and digital teams to boost product visibility and refine global and regional marketing plans, including social media.
* Uphold and promote the company’s values, culture, and commitment to student success.
About you:
* You will possess a proven track record of success in international student recruitment - essential
* Ability to organise regional resources and sales operations to deliver sales and ROI outcomes
* Strong relationship manager at key account level, with proven ability to influence partner marketing strategy
* Passionate about education and able to effectively align commercial and educational goals
* Proven ability to develop and implement marketing strategies aligned with business objectives
* Strong leadership skills
* Track record of building highly successful teams
* Ability to coach, guide and mentor team members to maximise their potential
* Excellent consultative sales skills
* Analytical and data driven
* You must be flexible to travel to meet business needs as required
* Educated to degree level (or equivalent)
A full list of requirements and responsibilities can be found via the Job Description, below.
More information:
WHO ARE WE? Stafford House has over 70 years’ experience in providing international students with great English language study experiences in the UK. Our mission is to educate, inspire and help our students enjoy our locations, empowering them with confidence to realise their personal potential. Stafford House comprises 2 brands, Stafford House International and Stafford House Study Holidays.
We offer 7 fantastic study locations within the UK with a wide range of courses to choose from including English Language and activities, creative Art & Design, sports, and academic preparation courses.
Stafford House International is part of CATS Global Schools (CGS), a leading education group committed to inspiring the next generation of world shapers.
OUR COMMITMENT TO SAFEGUARDING: CATS Global Schools are committed to safeguarding and promoting the welfare of our students and expect everyone connected with the organisation to share this commitment. All positions are subject to the satisfactory completion of safer recruitment pre-employment checks in line with KCSIE guidelines. All shortlisted candidates will be required to complete a criminal declaration form prior to interview and be subject to online checks which may include social media checks in addition to an enhanced DBS check (DBS process paid for by CATS Global Schools), references and if applicable, an overseas police check.
OUR COMMITMENT TO INCLUSION AND DIVERSITY: We are committed to diversity, inclusion and belonging. Building on our core values Pioneering, Persevering, People we pledge to deliver a series of events, guest speakers and focus groups to make CATS Global Schools an employer of choice for all.
AND FINALLY
Please complete our application below, for consideration