At Warburtons, family is at the heart of our business. Five generations' worth of expertise that goes into making our bakery products allows us to continue a tradition of baking inherited over the past 141 years. Warburtons is the largest bakery brand in the UK, but that doesn't allow us to rest on our laurels. We are pioneers of the industry and ambitious market leaders, always seeking to challenge ourselves and convention. It is part of our philosophy to provide honest good sense on issues of health and well-being, helping the whole family to enjoy our products as part of a healthy, balanced diet, through a range of products to suit all meal occasions, lifestyles and tastes. Title: Shopper Marketing Executive Function: Brand Location: Bolton Salary: Competitive Are you a Marketing Executive ready for your next big challenge? Do you have a passion for marketing and a hunger to grow your career in the FMCG industry with the UK’s most chosen brand? Join our Marketing & Brand team at Warburtons and help shape the future of one of Britain’s most loved brands. From bold campaigns to exciting product launches, you’ll work with a passionate team that thrives on creativity, collaboration, and making a real impact. Ready to rise with us? The Role We’re looking for a proactive, creative individual to support our Shopper team in managing, booking, and delivering impactful Shopper media campaigns. This role involves writing briefs, booking media, and liaising with Retail Media Partners, agencies, and suppliers to ensure seamless campaign execution. You’ll play a key role in driving effective Shopper activation by working cross-functionally and collaborating with both internal teams and external stakeholders. Your ability to coordinate with Retail Media Partners, key stakeholders, and suppliers will be essential in delivering high quality activations and represent the brand. Monitoring Warburtons own activations, as well as those of competitors and retailers, will be another important aspect of the role. This includes conducting store visits and online audits to gather insights and identify opportunities for improvement. Building strong relationships with external suppliers, agencies, and retailers will also be crucial to delivering best in class shopper marketing activities across the full path to purchase. Your collaboration will help elevate the impact of our campaigns. Finally, you’ll support the team in evaluating campaign performance to drive continuous improvement. This will involve analysing data to assess ROI and the overall effectiveness of our department’s activities. Essential Ingredients Experience in FMCG: Ideally, you’ll bring experience from a shopper marketing or brand role within a fast-moving consumer goods environment—but it’s not essential. Planning & Delivery: experience of supporting the creation and rollout of plans, and know how to get others on board. Tech-Savvy: Confident using spreadsheets and PowerPoint, with strong all-round IT skills. A Clear Communicator: You express ideas clearly and confidently, with the ability to deliver impactful presentations. Relationship Builder: You’re credible, influential, and able to connect with people at all levels, both inside and outside the business. Highly Organised: You manage your time and other’s effectively, juggle multiple priorities, and stay on top of the details. Agile & Fast-Paced: You thrive in a dynamic environment and adapt quickly when things change. Extra Dough And last but by no means yeast, you will want to know what your bread is worth: A slice of the annual profits (discretionary profit share) Family time is important to us and we know it will be to you so you have the opportunity to purchase up to an extra weeks annual leave. Award winning pension scheme with company contributions Life assurance Products you will love along with deals and discounts for you and the family through our Extra Dough website Continued investment in your personal development Fully stocked kitchens filled with our delicious products for you to enjoy with your daily brew! Support for your health and wellbeing, including access to free physiotherapy, 24/7 access to a confidential helpline for practical advice and a comprehensive occupational health service We respect and value difference. We look to create an inclusive workplace that promotes and values diversity. Companies that are diverse in age, gender identity, race, religion, sexual orientation, physical or mental ability, ethnicity, or any other aspect which makes them unique, are proven to be better companies. More importantly, creating an environment where everyone, from any background, can do their best work, is the right thing to do