We are partnering with a leading global power solutions organisation to appoint a high-calibre New Business Development Manager to drive strategic growth across African territories.
This is a role for a true new business hunter — someone commercially sharp, confident in complex sales environments, and motivated by winning high-value deals. While power generation experience is advantageous, we are equally interested in candidates who have sold transformers, cables, control panels, switchgear, or related industrial electrical products.
The Opportunity
You will lead new business development across assigned territories, selling power generation and electrical solutions while delivering against ambitious annual sales targets.
The focus is predominantly on winning new accounts, alongside developing a select portfolio of existing customers.
Key Responsibilities
Identify and secure new customers across international companies operating in Africa
Drive territory growth through structured prospecting and opportunity conversion
Build senior-level relationships with key decision-makers and influencers
Manage tender and bid processes end-to-end
Develop pricing strategies to maximise profitable growth
Negotiate and close deals on strong commercial terms
Deliver accurate forecasting and pipeline reporting (Salesforce)
Monitor competitor activity and market trends You will work closely with Business Unit leadership, Finance, Sales Operations, and technical teams to maximise commercial success.
Territory & Travel
70% office-based (Slough – 3 days per week, 2 days remote)
West & East Africa travel 3–4 times annually with trips ranging from 1 day to 2 weeks
Occasional short-notice travel required What We’re Looking For Essential
Proven success selling industrial or electrical equipment
Strong new business (“hunter”) mindset
Experience managing tenders and formal bid processes
CRM proficiency (Salesforce preferred)
Experience operating across international or multicultural markets
Confident, target-driven, and commercially focused Desirable
Power generation or generator sales experience
Experience with transformers, cables, switchgear, or control panels
Exposure to the data centre market
Experience working with businesses operating in Africa
Hindi language skills Profile
Commercially astute and strategically minded
Strong negotiator and influencer
Resilient and persistent closer
Highly organised with strong numerical capability
Excellent communicator and team collaborator Qualifications
Degree in Engineering or Business (preferred)
Engineering background advantageous Why Apply?
High-growth international territory
Strategic, high-impact role
Strong internal technical and operational support
Uncapped commission with significant earning potential