Description
The Counter Lead is responsible for supporting their Brand in driving sales turnover and market share through consistently remaining consumer focused.
They are accountable for achieving this by:
1. Reflecting a credible and professional Brand image to all internal and external consumers at all times
2. Maximising sales through selling, providing excellent service, and retail standards
3. Contributing to efficiencies through adhering to store/Brand/Company Procedures and guidelines
4. Understanding daily/weekly targets
5. Ensuring personal awareness of all additional sales avenues, i.e., eventing, Omni, and digital channels
6. Keeping up to date with competitor activities and missed opportunities
7. Effectively using social media to leverage opportunities to drive the business and enhance the Brand image
8. Delivering the Brand Strategy and local plan effectively
9. Planning and implementing local marketing and events initiatives aligned with Retailer activity
10. Delivering excellence in service, continually improving service levels, and fostering a surprise and delight culture
11. Being an ambassador for the Brand, ensuring Brand values are represented and brought to life
12. Managing refunds and complaints according to Company guidelines, consulting with the Area Manager when necessary
13. Using digital tools to keep knowledge up to date
14. Delivering a consumer recruitment and retention strategy to grow a loyal customer base
15. Developing product knowledge to ensure industry-leading customer experience and product relevance
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