Marketing Analytics Manager About Us inforcer is a leading provider of innovative solutions in the cybersecurity sector and dedicated to enhancing efficiency, improving security, and driving success for our clients. We focus on providing MSPs with fundamental tools and technology they need to manage Microsoft Security policies for multiple tenants in a simple and effective way. Our mission is to be inforced in every MSP! About the Role We’re looking for a highly impactful and data‑driven Marketing Analytics Manager to join the inforcer team. You will be responsible for ensuring our marketing and sales teams have accurate data, clear attribution, and actionable insights to drive revenue. You’ll work at the intersection of marketing and sales to improve funnel performance, optimize lead quality, and provide visibility into what’s actually driving pipeline and closed-won business. The ideal candidate will be a data analyst with a marketing lens. If you love to work on exciting marketing projects, in fast paced environments, we’d love to hear from you! What you’ll be doing Gather and review data from all marketing sources, including but not exclusive to PPC, SEO, Events, Email Campaigns, Webinars and CRM data Working in close partnership with the events, marketing and sales teams to collate useful insights to help optimise the funnel Own full-funnel reporting from Lead → SQL → Opportunity → Closed Won Analyse conversion rates at every stage and identify opportunities to improve pipeline velocity Partner with marketing and sales leadership to turn insights into action Track and report on speed-to-lead and SLA adherence Deliver clear, board-level reporting on marketing ROI and KPI dashboards Own all global marketing and events reporting and automation in our CRM, HubSpot Support multiple marketing initiatives in parallel without losing attention to detail Measure campaign performance against goals and feed insights back into future planning Continuously improve marketing processes, workflows, and ways of working Conduct ongoing analysis to identify performance issues and optimization opportunities What We Can Offer You Competitive Compensation: Attractive salary, Pension contribution scheme through Nest, Competitive annual leave allowance Work-Life Balance: Flexible working hours and hybrid/remote working options to support a healthy work-life balance Regular Team Socials: We celebrate our team, our milestones, and our new businesses with social events every month Investing in Your Future: We encourage a growth mindset through proactive development opportunities. Such as continuous learning opportunities, professional training programs, and career advancement paths Inclusive Environment: A supportive and inclusive workplace that values diversity and encourages collaboration and innovation Employee Recognition: Programs to recognise and reward employees for their contributions and achievements Skills We Need for This Role 3 years of B2B marketing experience, preferably in a digital marketing focused role in a fast-paced environment Experience using marketing project management tools such as Asana Previous experience within the MSP or Cybersecurity industry is highly advantageous Deep expertise in Hubspot (reporting, workflows, attribution, lifecycle stages) Experience building and optimizing lead scoring models Strong knowledge of SEO, B2B SaaS Funnel analytics and pipeline metrics and marketing principals Experience with multi-touch attribution and channel ROI reporting Excellent data analytics experience Experience working with BI tools (e.g., Power BI or equivalent) Proven ability to translate data into insights that drive action Experience working closely with Sales teams Familiarity with tools like SEMrush, LinkedIn Ads, and HubSpot integrations Don’t quite have all of these skills? Why not apply and our team can review your experience and fit for the role. We’d love to hear from you! inforcer is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.