Head of Retail & Customer Insights Chester | Highly Competitive Salary Flexibility We are entering a new era in retail. AI, advanced analytics, and richer customer data are fundamentally changing how the world's biggest brands understand, serve, and grow their customers. As a result, entirely new leadership roles are emerging - and this is one of the most exciting we've seen. Zachary Daniels is proud to be partnering with a major consumer brand to appoint a Head of Retail & Customer Insights - a truly influential role created to sit at the intersection of people, insight, technology, and commercial strategy. This is a role for a real gem: someone who can think laterally, lead with humanity, and use data, AI, and insight to shape the future of a household name. The Opportunity: As Head of Retail & Customer Insights, you will be at the forefront of change, redefining how customer and retail insight is generated, scaled, and used across the organisation. You'll have access to exceptionally rich data: including Kantar, Nielsen, loyalty scheme data, and advanced internal analytics! You'll turn this in to foresight not just hindsight! This is about asking better questions, uncovering deeper truths, and helping leaders make smarter, faster, braver decisions. What You'll Shape: A future-focused customer and retail insight vision for a major consumer brand How AI, machine learning, and advanced analytics are embedded into everyday decision-making A deep, human understanding of customer behaviour, needs, and emerging trends How insight influences pricing, promotions, marketing, loyalty, digital, and retail experience The evolution from reporting to prediction, scenario planning, and commercial foresight A high-performing, modern insight and analytics team equipped for the next decadeWhat You'll Do: Lead the end-to-end customer and retail insight strategy Combine external data sources (Kantar, Nielsen, market intelligence) with internal and loyalty data Drive advanced analytics including segmentation, CLV, churn, and propensity modelling Leverage AI and machine learning to scale insight and unlock new possibilities Translate complex data into clear, compelling narratives that inspire action Partner closely with senior leaders as a trusted, strategic advisor Challenge thinking, influence direction, and help shape long-term growthWho This Is For? This role is designed for someone who: Is an established insight or analytics leader within consumer, retail, or ecommerce Thrives at the intersection of technology, data, people, and storytelling Is energised by change and excited by what AI and analytics now make possible Thinks commercially but leads with curiosity and empathy Wants to be remembered for building something that didn't exist beforeWhy This Role Is Different? This is not a replacement role - it's a statement of intent You'll be shaping a new generation of insight capability, not inheriting an old one You'll operate at the heart of strategic decision-making, with real influence Backed by a major brand willing to invest in data, technology, and people Highly competitive salary, flexibility, and long-term career impactIf this sounds like you, please make sure you apply today! BBH35090