Overview
E-Commerce Lead
£60,000-£70,000
Based in Warrington (4 days in office)
Salt are working with a scale-up health and wellbeing brand who are seeking an experienced DTC E-Commerce Lead with an entrepreneurial outlook to lead the next phase of a high-growth brand expansion.
This is a pivotal leadership role, blending strategic DTC brand development with commercial execution. Reporting directly to the senior leadership team, you’ll oversee a small, dynamic team to scale the brand across multiple channels, including: direct-to-consumer platforms, online marketplaces, and B2B sales.
Responsibilities
* Lead commercial performance across direct-to-consumer platforms, online marketplaces, and B2B sales channels.
* Identify and build strategic partnerships and wholesale opportunities to broaden market reach.
* Apply a data-driven approach to monitor and optimise key performance metrics, including LTV, CAC, conversion, and retention.
* Manage and mentor a talented team across e-commerce, marketplaces, content, and B2B functions to deliver profitable growth.
* Oversee agency relationships, ensuring alignment with commercial goals and brand strategy.
* Collaborate closely with product, operations, finance, and customer experience teams to ensure alignment and execution excellence.
* Lead the development of multi-channel content strategies (social media, video, email, PR, influencer, etc.).
* Explore and evaluate international market opportunities and expansion routes.
Qualifications
* 7+ years experience in DTC or commercial roles, ideally within wellness, beauty, or lifestyle sectors. Exclusive fashion experience wouldn’t be right for this role.
* Proven track record of growing and evolving a brand.
* Deep expertise in driving profitable D2C growth.
* Experience with Amazon and B2B sales would be desirable.
* Strong foundation in social media strategy and execution.
* Commercially astute, with strong analytical skills and familiarity with key growth metrics (e.g., LTV, CAC).
* Passion for health, wellness, and wellbeing.
* Exceptional creative instincts and a keen eye for detail.
* Comfortable working in a fast-paced, entrepreneurial environment with multiple stakeholders.
* Inspirational leadership style, with the ability to build and nurture a high-performing team.
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