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Demand generation marketing manager

Basingstoke
Altura Partners Ltd
Marketing manager
Posted: 16 April
Offer description

📍 Remote, UK | Full-time


Altura Partners is supporting a high-growth cybersecurity scale-up that’s transforming how global enterprises stay ahead of real-world threats. Their cutting-edge platform combines proactive threat intelligence, attacker insights, and automation, helping security teams detect and respond before attackers strike.


Backed by strong funding and recognised by leading industry analysts, this company is scaling fast across international markets. They’re now seeking a Demand Generation Marketing Manager to own and scale inbound, nurture, and pipeline generation across complex enterprise sales cycles.


This is a high-impact role sitting at the centre of revenue growth, ideal for someone who knows how to build demand properly, not just generate leads that go nowhere.


Key Responsibilities

* Own and scale demand generation across inbound, nurture and pipeline creation
* Define what high-quality demand looks like across personas, segments and target accounts
* Drive funnel progression from first touch through to sales-qualified opportunity
* Use ABM, automation and data to improve demand quality and conversion
* Partner closely with Sales on follow-up, prioritisation, routing and feedback loops
* Work cross-functionally with Product Marketing and Content to strengthen conversion paths
* Improve automation, scoring and reporting in partnership with Marketing Ops
* Support events strategically as pipeline and progression levers, not just one-off activity


What We’re Looking For

* 5+ years’ experience in demand generation, ideally in cybersecurity or a highly technical B2B environment
* Strong understanding of security buyers, including CISOs, SecOps, AppSec and IT audiences
* Experience owning pipeline targets and marketing’s contribution to revenue
* Solid grasp of enterprise sales cycles, including long, multi-stakeholder buying journeys
* Hands-on experience with inbound, outbound, nurture, retargeting and ABM
* Strong marketing automation capability, with tools such as HubSpot, Intercom or similar
* Data-driven mindset, with confidence measuring campaign performance and ROI
* Startup or scale-up experience, with the ability to build structure and move fast


Why This Role

* High-growth environment with real momentum
* Clear ownership of pipeline generation and funnel performance
* Strategic visibility across marketing and sales
* Cutting-edge market at the sharp end of cybersecurity
* Remote flexibility in a UK-based role
* Strong career runway as the business continues to scale


About the Company

This is a global cybersecurity innovator trusted by Fortune 500 companies and critical infrastructure providers. Their technology helps organisations identify and validate real exposure before attackers can exploit it, empowering defenders to stay ahead of evolving threats.


They’re not just building another security product, they’re building the future of proactive defence.


Interested?

Apply now or contact Lovisa Bjurle at Altura Partners for a confidential conversation.

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