The Opportunity
Midlands | Drinks | Festivals | Growth Role
This is not a desk job and definitely not one where you disappear into a spreadsheet and become employee number 147!
This is for someone who wants to be out there – at festivals, in bars, in depots, opening doors, building momentum and seeing the direct impact of what they do.
You would be joining a high‑growth UK drinks manufacturer with serious heritage, serious scale and big ambition for its own brands. The business already produces a huge volume of drinks in the UK. Now the focus is on turning brand energy into commercial growth – and this role is right at the centre of that.
Key Responsibilities:
The role:
* Planning and running festivals and events ensuring they translate into trial, repeat purchase and sales in the surrounding area
* Being a visible presence at events: setting things up, fixing problems, managing agencies and suppliers, and making sure everything lands properly
* Spending time in pubs, bars, depots and wholesalers opening doors, building relationships and driving distribution
* Turning event activity into real commercial outcomes across on‑trade, wholesale, convenience and impulse
* Managing your Midlands territory like it is your own business, prioritising where to spend time and effort for the best return
* Feeding back insight from the field to influence future activations, listings and growth plans
Ideal Candidate:
What matters most is that you:
* Enjoy being out in the field rather than behind a screen
* Are commercially minded – you care about what things cost and what they return
* Route to Market experience and relationships ideally with the likes of LWC
* Are happy in an entrepreneurial, hands‑on environment
* Want to be judged on results, not politics
* This is not for someone who needs lots of structure or hand‑holding - It is for someone who wants freedom, responsibility and the chance to make their mark.
If this sounds like the sort of role where you would thrive – get in touch for a confidential conversation.