At Frasers Group we’re rethinking retail. Through digital innovation and unique store experiences, we’re serving our consumers with the world’s best sports, premium and luxury brands globally. As a leader in the industry, we’re elevating the retail experience for our consumers through our collection of established brands, including Sports Direct, FLANNELS, USC, Frasers, and GAME.
The SEO site manager is responsible for strategy, performance and execution of SEO for Frasers Groups sports brands. Managing an SEO executive and reporting into the SEO Lead, with support from external partners (Botify, Pi-datametrics), you will be responsible for managing the website and increasing organic traffic and revenue by way of information architecture improvements, content management, and SEO techniques. You will be data-driven and performance minded, ensuring projects are prioritised accordingly and optimised to meet KPIs.
SEO performance – owning, driving and optimising performance on Sports Direct
Delivering the SEO strategy- Work with the SEO Lead to develop the sites SEO roadmap and strategy
Carry out keyword research and manage site technical issues to support SEO roadmap
Team management – line management of SEO Executives
Insight and opportunity analysis – highlight opportunities and developments across the channel
PR Campaigns - work with the SEO Lead to delivery SEO link building campaigns
Hands-on experience in an SEO-focused role
Strong focus on the technical aspects of SEO
Working knowledge of link building using various techniques
Experience owning SEO responsibilities at a site that derives its revenue through consumer traffic
Experience with keyword research and strategy, daily optimization, test plan construction, and in-depth analysis
Strong understanding of web usability and site design. Ability to self-manage and keep track of multiple projects
Genuine passion for SEO and online marketing
Experience with content marketing and social campaigns
Continuously and proactively improves the quality of service delivered
Respects individual’s views and positively contributes to a learning environment in which individuals are supported and encouraged to excel
An advanced understanding of SEO and Google's ranking algorithm
Competent implementing on-page and off-page SEO techniques
Analytical and able to make data-driven decisions to prioritise projects and optimise content to improve KPIs
Experienced using content management systems
Along with your benefits package we also offer a wide range of perks for our colleagues:
Retail Reconnect – In order to build the planets most admired and compelling brand ecosystem, all employees must understand our business, product and customers. Each financial year, Head Office employees will gain insights by spending two days in one of our stores or the Warehouse. The goal is to learn how the work you do impacts our teams on the frontline, and to bring ideas back to the office which will improve how we work
Frasers Fit – Our Everlast Gyms Team are on a mission to make our workforce the best, and fittest on the planet! We run free gym classes for employees as well as discounted memberships to our clubs. Frasers Fit is our wellbeing programme which aims to support and improve colleagues Physical, Financial & Mental wellbeing. The app is accessible for every employee and includes training, nutrition and lifestyle advice- all completely free.
Retail Trust – We know that its not just about physical health, mental wellness is equally important which is why all of our employees get free access and support from the Retail Trust charity. This includes a 24 hour wellbeing helpline, wellness hub, counselling and financial/legal support.
Our Recruitment Team will be reviewing applications and all candidates will receive a response, whether you are successful or unsuccessful. If successful we anticipate two further interview stages with the Hiring Manager/wider team which will be more technically focussed and could include a presentation/task so we can see your skills in action.