About the Company
We’re IAG Loyalty, one organisation with two ambitious, growing divisions across Loyalty and Holidays. Each has its own goals, strategy and team, but together we’re united by a shared vision: to create a more rewarding world of travel and experiences. Our Loyalty division is home to Avios, the global loyalty currency, enabling millions of members to collect and spend rewards across travel, retail and financial services. Our Holidays division, including British Airways Holidays, connects customers to thousands of destinations worldwide through seamless, end‑to‑end travel experiences.
The Opportunity
As our Brand & Digital Marketing Manager, you will help bring the Avios brand to life across a broad range of products, customer experiences, partners and markets. Working with teams across Marketing, Product, Retail, PR and Commercial, you’ll ensure the brand is represented consistently and effectively wherever customers encounter it.
Role Responsibilities
* Translate brand strategy into practical guidance, toolkits, frameworks and assets that help teams apply the Avios brand consistently and confidently.
* Influence colleagues and partners on how the Avios brand should be represented across customer communications, digital experiences, products and marketing activity.
* Support the branding of new launches, propositions and evolving business areas, ensuring customers receive a connected and recognisable brand experience.
* Review materials and provide guidance on messaging, tone of voice, visual identity and creative execution across a variety of channels and touchpoints.
* Work closely with stakeholders across Marketing, Product, Retail, PR and partner organisations to answer brand questions and support effective decision‑making.
* Partner with agencies to develop and refine brand materials, ensuring outputs are practical, high quality and aligned with brand standards.
* Drive the always‑on digital activity for the Avios brand and support how the brand is applied across websites, app and CRM to ensure a consistent and recognisable experience across online touchpoints.
* Create and support branded content that helps customers, partners and colleagues better understand Avios and how the brand should be represented.
* Identify opportunities to improve brand governance, processes and ways of working, helping make it easier for teams to deliver consistent brand experiences.
* Support brand application across international markets, working with partner teams as the business continues to grow and evolve.
Qualifications & Experience
* Experience from a brand marketing, brand management or broader marketing role where you have been responsible for applying and maintaining brand standards.
* Experience developing or managing brand assets, guidelines, frameworks or governance processes that support consistent brand delivery.
* Confidence building relationships and influencing stakeholders across different teams, helping bring people together around a common approach.
* Experience working with agencies and reviewing creative work, providing clear and constructive feedback that improves outcomes.
* Good understanding of digital brand application, with experience ensuring brands are represented consistently across websites, customer journeys, always‑on digital activity and other customer‑facing digital touchpoints.
* Experience supporting content or asset development across websites, apps, customer communications or broader marketing activity.
* Comfort navigating ambiguity and adapting to changing priorities in a fast‑moving environment.
* Strong communication and organisational skills, with the ability to manage multiple workstreams while maintaining attention to detail.
* Sound commercial judgement and the ability to balance brand consistency with business objectives.
* Curiosity, proactivity and motivation to find practical solutions that help teams work more effectively.
* Experience within travel, loyalty, retail or another customer‑focused industry is helpful but not essential.
Diversity and Inclusion
Our vision is to create a more rewarding world of travel and experiences. We are committed to building a workplace where people feel they belong and are valued for their perspective. Inclusion drives better decisions, stronger performance and more innovative outcomes. We actively encourage applications from people with different experiences and backgrounds, and are committed to ensuring our recruitment process is fair, inclusive and accessible.
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