SHOULD YOU ACCEPT THIS CHALLENGE...
Lead the vertical evolution of a proven market leader. Pure Storage is already a trusted infrastructure partner to the region’s largest financial institutions, powering mission‑critical workloads across banking, insurance, and capital markets. Now, we are pivoting to a dedicated, high‑impact vertical motion to deepen these relationships and drive rapid market share acquisition.
We are seeking a Sales Director to champion this new strategic approach, backed by significant investment and specialised resources. You will spearhead the EMEA FSI sales strategy and lead a high‑performing, collaborative sales team focused on cultivating and expanding the business. Reporting to the AVP, EMEA Strategic Sales, this role requires a collaborative approach, working closely with marketing, monetisation, technical and product teams to drive revenue growth and ensure customer satisfaction.
WHAT YOU WILL BE DOING...
* Build a 3 year, scalable sales plan to achieve consistent double‑digit growth.
* Coach and support an EMEA sales team to exceed revenue targets and drive business growth.
* Establish and implement a data‑driven sales strategy that aligns with the company’s objectives and market trends.
* Identify opportunities for transformation, expansion, upselling, and strategic partnerships within the partner & GSI ecosystem.
* Work closely with marketing, technical, product, and monetisation teams to develop market‑driven go‑to‑market strategies.
* Provide feedback from customers and partners / GSI's to internal teams to enhance product development and marketing strategies.
* Analyse industry trends, competitive landscape, and market dynamics to identify high‑impact growth opportunities.
* Deliver insights and recommendations to leadership, driving strategic business decisions.
* Establish clear success metrics to measure sales effectiveness and implement improvements where necessary.
* Strategic Leadership – Develop and execute a comprehensive sales strategy for FSI vertical aligned with overall WWS EMEA goals and market trends.
* Sales Management – Lead, mentor, and motivate a high performing sales team focused on FSI accounts, ensuring achievement of revenue targets and pipeline development.
* Solution Selling – Promote Pure Storage’s innovative storage solutions, emphasising value propositions such as data security, compliance, performance, and cost efficiency tailored to FSI requirements.
* Forecasting & Reporting – provide accurate sales forecasts, pipeline updates and quarterly business reviews and development of FSI vertical sales plan.
* Industry Expertise – Stay informed on FSI industry trends, regulations, and competitive landscape to position Pure Storage effectively.
WHAT YOU’LL NEED TO BRING TO THIS ROLE...
* Extensive experience in FSI, with a proven ability to lead and develop high‑performing sales teams across EMEA.
* Demonstrated ability to navigate and grow business in diverse EMEA markets, leveraging deep knowledge of local cultures and economies.
* Strong strategic mindset, with a history of identifying new market opportunities and driving business expansion.
* Ability to influence cross‑functional teams and corporate support functions to drive results in a matrixed environment.
* Strong leadership skills, with the ability to foster collaboration, motivate teams, and drive strategic vision.
* Relationship‑driven with a strong executive presence and ability to establish credibility with key industry stakeholders and C‑Suite executives.
* Expertise in strategic planning, business development, and operational sales management within software, hardware, and professional services.
* Track record of coaching and developing teams, fostering innovation, and driving exceptional performance.
* Passionate about building inclusive, high‑performance teams and championing a culture of collaboration and success.
* Experience building and leveraging industry networks to drive business success is a plus.
* Excellent negotiation, communication, and interpersonal skills, with a track record of influencing key stakeholders.
* A results‑oriented mindset, with a passion for fostering collaboration and delivering measurable business outcomes.
* A degree in Business, Marketing, or a related field is preferred but not required. Equivalent professional experience will be considered.
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