Job Title
Communications Officer
Grade
5
Salary
£28,031 - £31,236
Hours
37 hours per week
Department
Student Recruitment, Marketing and Admissions
Reporting to
Communications and Events Manager
Purpose of Post
This role will provide support across the Content and Communications team within the University’s Student Recruitment, Marketing and Admissions directorate. The postholder will also contribute to driving forward the University’s digital presence, helping encourage Birmingham Newman to raise its profile and engagement across multiple social platforms, creating and sharing targeted, relevant, and timely content. Messaging will align to the institutional calendar and be developed to reflect changing audiences and customer demographics. The role will involve communications support across the Content and Communications team, providing input into event coordination, CRM and web management, and internal and external communications delivery and monitoring. With a natural flair for creative thinking, storytelling and digital content creation, the postholder will also enhance our online presence, develop wider engagement and influence, and monitor our social media.
Main Responsibilities
* To provide communications support across the Content and Communications Team
* Working with the Communications and Events Manager, Web and Digital Manager, and CRM Officer to assist with content and messaging development, and delivery
* To help drive forward the University’s digital presence, with a primary focus on social media and supporting with web, CRM and the University’s digital screen network
* Support with content creation, working with the Content Creation Officer to deliver the University’s Content Strategy
* To provide support for institutional/subject based digital content creation, both proactively and reactively
* Lead on organic social media activity, coordinating the departmental approach to organic social media activity / output across the Content and Communications team and in support of the institutional calendar
* To provide prompt support both proactively and reactively to uphold the institutional reputation across social media channels
* Develop, implement and monitor social media plans aligned to marketing objectives and campaign activity
* Leading ongoing reviews of social media platforms in line with changes in audience and demographics
* Working collaboratively to ensure that social platforms align to the University calendar, e.g. clearing, open days, January recruitment, while also overseeing and coordinating institutional and national content campaigns such as National Green Week, Black History Month, International Women’s Day
* Ensuring alignment between social media priorities and the content on the University website
* To assist with audience development, including alumni and other external stakeholders
* Planning and delivering the analytics and reporting/insights from campaigns
* Horizon scanning of emerging themes/social trends/digital engagement and innovation; Deputising for the Communications and Events Manager, Web and Digital Manager, or CRM Officer when necessary
* Supporting the wider marketing team with crisis communications as required
* In accordance with the University’s Information Security Policy, dealing with ‘restricted information’ as part of the duties
Health & Safety
Under the Health & Safety at Work Act 1974, the post holder must take reasonable care of their own health and safety and that of any other person affected by their acts or omissions. They must cooperate with the University on all matters concerning health and safety and report any unsafe acts or conditions, injuries, or defects in equipment or facilities to management. Where post holders line‑manage staff and services, they are responsible for the health, safety and welfare of those staff and services in accordance with the University’s Health & Safety Organisational Arrangements.
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