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We have an exciting opportunity for a full-time CRM / Data Analyst to play a vital role in our client’s Children’s Marketing and Communications Department at their children’s charity based in Keele. A full job specification will be provided on application.
About the charity
Our client is a national charity working to transform the lives of disabled children and their families, enabling them to challenge the barriers they face throughout childhood by providing practical and emotional support. They provide a state-of-the-art base for the Charity’s therapies and an environment where ground-breaking research can be undertaken, potentially changing the way some disabilities are treated, affecting millions of people around the world.
The Charity is going through an exciting period of growth, and this is a fantastic opportunity to join a dynamic and fast-moving organisation at a time when it will attract national and international attention.
About the role
The role of CRM / Data Analyst will be responsible for:
* Ensuring that data is fully utilized and analyzed to develop, report, and forecast trends to increase donations, improve volunteering sign-ups
* Targeting audience participation in fundraising, events, and services
* Delivering insights by reviewing data and CRM system to identify opportunities
* Maintaining a customer-centric approach in using data and CRM
* Nurturing customer journeys to foster loyalty and advocacy
* Supporting teams with relationship building and training on CRM
* Championing data analysis with audience segmentation
* Advising departments on communication and targeting strategies
* Troubleshooting CRM system issues
Responsibilities
As CRM / Data Analyst, you will:
* Provide CRM inductions and training
* Maintain risk register regarding GDPR and CRM issues
* Act as the point of contact with CRM supplier
* Stay updated on Raiser’s Edge and GDPR themes
* Advise on GDPR compliance and best practices
* Create and implement customer loyalty initiatives
* Develop engaging customer interaction strategies
* Use audience research for CRM activity development
* Become a super-user of CRM tools
* Analyze data to improve retention rates
* Integrate CRM into marketing campaigns
* Support data collection and management across teams
Marketing duties
* Coordinate with marketing teams to integrate activities
* Grow and segment the supporter database
* Extract data from sources
* Manage subscriber lists
* Analyze campaign performance and report results
* Provide weekly and monthly reports
About you
* Proficient with Microsoft Office
* Experience with email marketing and supporter journeys
* Excellent communication skills
* Attention to detail and organizational skills
* Passionate about digital marketing and data
* Team player with workload management skills
* Enthusiastic and proactive attitude
Rewards
The role offers 37.5 hours/week with a salary of approximately £20,000 to £25,000 per annum, depending on experience. The charity is committed to safeguarding children and young people, requiring DBS checks for all roles, including an Enhanced with barred lists DBS check for this position.
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