Job Description
Social Media & Marketing Manager, Fitness Brand
London, office/studio based
Up to £45K
Salt is partnering with a premium fitness studio with multiple locations across London to find a talented Social Media & Marketing Manager. We're looking for a genuine people-person with at least three years of experience in social media marketing, along with a solid foundation in traditional marketing.
In this role, you'll lead localised marketing campaigns and drive in-studio initiatives to create scroll-stopping content across the brand's social channels. You'll be actively present across all studio locations—building strong relationships with staff and members—fostering a vibrant, highly engaged community of loyal brand advocates.
Key Responsibilities:
Social Media
* Manage the social media calendar and content across platforms.
* Deliver an influencer strategy to boost brand reach and engagement.
* Track and report on social media performance, identifying optimisation opportunities.
Events & Partnerships
* Plan and execute local events and partnerships that drive awareness and client acquisition.
* Collaborate with community groups and relevant external organisations.
* Launch and manage an ambassador programme to expand brand advocacy.
Content Creation
* Develop creative, on-brand content (including video and photography).
* Work closely with designers to produce materials for both digital and print use.
Marketing & Campaigns
* Contribute to and implement elements of the marketing plan.
* Support the execution of campaigns, content planning, and asset production.
* Collaborate with studio teams to deliver local marketing strategies that align with broader business goals.
Internal Engagement
* Support internal wellbeing and brand engagement initiatives.
* Encourage team participation in content creation and brand promotion.
Requirements:
* 4+ years in marketing, ideally within wellness or health & fitness sectors.
* Strong digital and social media expertise.
* Excellent organisational, communication, and stakeholder management skills.
* Confident multitasker with a proactive, hands-on approach.
* Experience managing content, events, and community engagement.